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En studie om svenska företagsetableringar på afrikanska frontier-marknader
… and privately owned health care companies view their relationship with their consumers. The question that this paper seeks to answer is: "Are there any differences between publicly and privately owned dental care companies in how they communicate with their consumers?" …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… and privately owned health care companies view their relationship with their consumers. The question that this paper seeks to answer is: "Are there any differences between publicly and privately owned dental care companies in how they communicate with their consumers?" …
En retorisk analys av Coop som grönt företag
The purpose of this study is to examine a brand’s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand …
En kvalitativ studie av Norrmejeriers visuella kommunikation
… on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual communication, Norrmejerier shows the consumers a …
en studie om svenska konsumenters attityder till opastöriserad mjölk
… numerous opinions from proponents of OPM. There is limited research on Swedish consumers' attitudes and values regarding OPM. Praised, rejected or anonymous: a study of Swedish consumers' attitudes on unpasteurised milk is a bachelor thesis in food and meal science, Kristianstad …
- En tvärsnittsundersökning ur ett konsumentperspektiv
… development efforts. Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables. Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire …
… for locally produced food has increased the last couple of years, and some consumers have a willingness to pay a premium for niche products like locally produced food. At the same time it seems like the Swedish pig production are in a negative development period. This study …
… retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects …
Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given …
en studie av kundvalsmodellen inom hemtjänsten
… their attitude towards the freedom of choice, and their ability to act as consumers on a quasimarket. The method used was qualitative semi structured interviews. A majority of the elderly consumers appreciated the possibility to choose producer of home-help service. It was …
… in the Nordic countries. However there are some weaknesses in providing consumers cross border services in the sector of banking, such as cross border bank account transfer of payments. The existing transaction costs do not encourage cross border services. Nevertheless a …
How effective is consumer power? Can consumers regulate corporate behavior? And if so is the case, could the mechanisms where consumers regulate corporate behavior have any democratic value to contribute with? These are the questions that this master's thesis comprehends with …
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and …
First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates …
… to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural …
