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En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… among Mac-users. This study contributes to a deeper understanding of why some consumers feel such a strong attraction to a company, its brand and its products. The findings of this study are based on observation and participation in different online Mac communities, which gave …
The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by …
A Qualitative Study on the Priorities of Values, Personal Norms and Identity for Green Consumer Products
… The empirical data was produced through in-depth interviews with green consumers. Based upon the empirical findings and theoretical concepts, a conceptual model was introduced to illustrate how consumers prioritise between several values when assessing green products. The …
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… category we investigated whether the evaluation of the product differed among consumers with different levels of knowledge and involvement. The results show that the level of knowledge and personal involvement does have an impact on the evaluation of a product with a trivial …
The companies of today compete about the consumers? attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are …
… but mostly you don’t see the kitchen where the food is prepared. Restaurant consumers in the municipality of Halmstad many people has little knowledge what the restaurants looks like and what’s going on behind the closed doors to the kitchen. In the year of 2005 there was an …
… many of those experiencing this to be anadvandage in the relation with the consumers. Although, there are no proofs supporting thattheory.To be able to answer if the Corporate Social Responsibility adopted by companies actually cancontribute with benefits, the following problem …
En studie kring konsumentval inom konferensbranschen
In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for …
Rekryterares uppfattning om åttiotalister
… each other in order to succeed in offering the most appealing options to consumers. This has contributed to most consumers selecting the store they find most comfortable with, both in terms of supply of quality products as well as customer service. For a supermarket to be …
Konsumentpåverkan genom bakgrundsmusik
… each other in order to succeed in offering the most appealing options to consumers. This has contributed to most consumers selecting the store they find most comfortable with, both in terms of supply of quality products as well as customer service. For a supermarket to be …
… from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of …
As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing …
… of the market for mortgages while at the same time creating incentives for the consumers to limit the debt level. The mortgage limitation is a recently adopted recommendation and few studies have made a thorough analysis of its effects, hence it is an interesting topic to study …
Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
… to multiple categories and must therefore appeal to a much broader group of consumers than national brands. In our study we investigate a brand extension of a private label that is targeted to a specific group of consumers. The purpose is to see if the feedback effects this …
