801 uppsatser · sida 24 av 54
hur ett icke-harmoniserat område utnyttjas i kommersiella syften
… shown to be dependent on in which way they market themselves towards their consumers. A company which directly addresses consumers in another Member State, may be making themselves guilty of copyright infringement, even though the goods sold are legal in the country of the …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry …
En studie om Abba Seafood och Oatly ABs etablering i Tyskland och Spanien
… to do through investigations of the market with its competition, costs and consumers. The nature of these is crucial for the companies when exporting to new consumers.
En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
… of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market. The results of the survey show that the availability and the price are key factors for …
betydelsen av hur ett varumärke förmedlas
… with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted. In addition to this secondary data was gathered from the Internet and …
… is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of …
Ett arbete för drifttekniker?
… is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of …
… is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of …
Ett alternativ till gasturbiner som snabb aktiv störningsreserv?
… is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of …
… of publishing ads to the consumer’s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement. Our research show that young generations use adblockingsoftware to a …
… which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside …
… been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple …
… congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study. 601 customers …
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product. Through increased …
… theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables …
