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… is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether …
… increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic …
… The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted …
… show that adding interactivity in digital signage at shelf is not affecting consumers in any noticeable way compared to non-interactive screens. Though, the general effects of screens at shelf show significant improvements on brands and categories, mainly where the purchase is …
En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag
… an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical …
En studie om lokalproducerade produkters förpackningsdesign
… an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical …
- En studie av varumärkeslojalitet för Lohmanders
… has the brand for the consumer when buying fresh sauce? How loyal are the consumers to the brand Lohmanders? How does brand loyalty arise among Lohmanders customers? Purpose: The purpose with this thesis is to research consumer’s brand loyalty to fresh sauce and to analyze how …
… major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found …
… level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied. The study was conducted by using four methods: a survey, a focus …
Konsumtion kopplat till miljörelaterade märkningar
… has had great impact in the media and given many question marks as to how consumers should be facing meat labels. In the survey made lead consumers to ask themselves, whether they think about their consumption of reliable markings discovered at a risk and, if they have changed …
a study of young
… brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury …
… There is a lack of studies investigating how the Swedish wine is perceived by consumers and consumers might be unaware that the Swedish wine, established through ”trial and error”, is increasing in quality every season, creating a need to display the sensory profile of Swedish …
a study on production conditions and international competitiveness
… options also resulted in a possible niche towards the large scale industrial consumers in flexibility and delivery speed. However, the energy producers on the selected markets required large volumes of wood pellets and had infrastructure capable of handling the large North …
En analys av skälen bakom Högsta domstolens breda tolkning av 36 § avtalslagen i NJA 2011 s. 67
… shown to be dependent on in which way they market themselves towards their consumers. A company which directly addresses consumers in another Member State, may be making themselves guilty of copyright infringement, even though the goods sold are legal in the country of the …
Om balansen mellan konkurrensintresset och andra samhällsintressen samt hur balansen påverkas av positiv och negativ integration
… shown to be dependent on in which way they market themselves towards their consumers. A company which directly addresses consumers in another Member State, may be making themselves guilty of copyright infringement, even though the goods sold are legal in the country of the …
