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En kvantitativ studie om PR och reklams relativa effektivitet
… This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
… of products is an environmental issue discussed to an increasing extent. The consumers are increasingly aware of how far our comestibles really have been transported. The increasing levels of environmental emissions are something that concerns people. The question is …
… However, long-term effects in high-price countries as well as impacts on consumers in exporting countries are ambiguous. They consists of lower investment in research and development which, in turn, negatively affects the generation of innovative and cost-effective drugs, the …
En studie i Buzz Marketing
… marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay …
… the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing’s …
en ekonomisk-teoretisk granskning av marknaden för dataspel
… the products typical properties, in addition i clarifies the behavior of consumers and producers. One of the most important property related to software is the ease with which it can be reproduced. When such reproduction is done illicit it´s called piracy. The software industry …
… these boys and their librarians, they will most certainly become future consumers of books.
… interest to study how e-catalogues should be structured and designed for the consumers.
A potent mix or recipe for disaster? A case study of the music industry
… and talent recruitment remain strongholds of the ”big five”. Artists and consumers have increased their bargaining power in relation to the industry, there are more choices in music genres and alternative digital formats to the CD. P2P networks have hastened the industry’s …
… in the subcutaneous fat. All boar meat does not exhibit boar taint and all consumers are not equally sensitive to the smell. Castration without anaesthesia is painful to the piglets and is increasingly being considered an important welfare issue around the world. In Norway …
… look with relatively abundant amounts of nods is not appreciated by the consumers in Southern Italy. The best market is apparently the most Northern parts of Italy. For the segment of doors it is clear that there is a preference to more exclusive wood species such as oak, walnut …
… It’s also important for the forestry industries to get confidence of the consumers, which has resulted in that Stora Enso Skog is certified by FSC. The demand for increased consideration for the environment means that more wood is left in the forest than before. The internal …
Miljökrav, profil, organisation samt medvetande : en jämförelse mellan Ica och Coop
… towards different consumer groups. ICA and Coop has different ways to interest consumers, ICA points out the importance of the meals, while Coop points at the environment. New questions has risen during my work: How far will their own brandnames go? Will ICA, Coop and others …
… environmental point of view. This is something that both the farmers and the consumers can profit from. This study aims to form the basis for creating environmental indicators for use of nitrogen and energy on dairy farms. Twenty-three farmers in western Sweden have been …
