Uppsatser om consumers

801 uppsatser · sida 26 av 54

Image follows structure

Magisteruppsats · Linköpings universitet

… today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is …

Evaluation the Supply Chain of Plymovent AB

Examensarbete, grundnivå · Linköpings universitet

… of PlymoVent’s business to customer plot, with the aim to investigate how the consumers receive the services that PlymoVent provides. With regard to PlymoVent's business strategy and reference theory, the demands of how to receive and monitor a supply chain for a better customer …

INDIREKTA FÖREBILDER BLAND TWEENS ? Modespridning med hjälp av celebriteter

Kandidatuppsats · Lunds universitet

… We are discussing theorys from the fields of diffusion of fashion, children as consumers, communication, brand management, reference groups, self-concept, symbolic consumption and family-decision-unit. The result from the qualitative research interviewing tween boys and tween …

Öl- & alkoläsksmarknadsföring ur genusperspektiv

Kandidatuppsats · Lunds universitet

… of alcohol products, the communication pressure from the companies on consumers has risen. The marketing communication is more directed toward young people, shaping their understanding, opinion and attitudes through learning and experience. The essay discuss the marketing …

Morgontidningars miljöstrategier

drivkrafter idag och i framtiden

Examensarbete · SLU

… are since this paper is not doing printing jobs for external customers. Consumers do not demand an environmental friendly product when purchasing a paper. Therefore these four companies are able to have four, totally different, environmental strategies and still be successful …

För naturens bästa

en studie av svensk kvalitetsmärkning av ekoturism

Examensarbete · SLU

… nor does it seem to be able to communicate a service quality value to the consumers. The criteria for Nature’s Best show an excess of environmentally related criteria considering the fact that it is a quality label. It appears that Nature’s Best is a label striving to be an …

Det svenska jordbrukets framtid :

Examensarbete · SLU

… on the 1st of May, will get stronger in the WTO and lower the prices for the consumers. The changes in the political system of CAP will take about 15-20 years to implement. Sweden has chosen the hybrid model instead of two other economical systems. The Swedish government believe …

Nötkött

kriterier vid inköp av nötkött i restaurangbranschen

Examensarbete · SLU

… the demand for Swedish beef will increase in restaurant and later even among consumers. I have interviewed ten chiefs in different restaurants and asked them the following questions: Is it the price, quality or something else that influences your choise? Does it matter to their …

E-handel

Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?

Kandidatuppsats · Sektionen för management

In today’s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has …

Större möjligheter än intresse

Medborgarkultur och deliberativ diskurs på svenska socialpolitiska hemsidor

Magisteruppsats · Lunds universitet

… these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and …

Alkoholmissbruk på arbetsplatsen -När är det grund för uppsägning?

Kandidatuppsats · Lunds universitet

… abusers in Sweden. In addition there are about three hundred thousand over consumers. The government bill proposed in 1977 gave the labour market most of the responsibility to solve the problem. They thought a meaningful job and a spirit of community were the most important …

Creation of a Pan-European Advertising

Myth or Reality?

Magisteruppsats · Lunds universitet

… in this dimension, cultures also used different communication styles. Latvian consumers needed more information and precise data on the product, before they could make a buying decision. Spaniards, on the other hand, used more symbolic and indirect communication style (being a …