366 uppsatser · sida 9 av 25
konsumenterna för att kunna tränga igenom ett samhälle starkt präglat av mediebrus. Deträcker inte att öka frekvensen av reklam då konsumenter visar en allmän reklamtrötthet. Dentraditionella marknadsföringen har tappat sin effekt och nya marknadsföringsmetoder …
- En kritisk diskursanalys om content marketing i podcasts.
… two theorists witch highlights the audience’s construction of identity. The consumer's thoughts on Ölpodden was of importance to illustrate the convergence culture and the consumption of the podcast. Qualitative interviews were therefore used as a supplement to the critical …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order …
… shall prevail in the internal market of the European Union. In spite of that, consumers hesitate to make cross-border transactions. Many consumers feel insecure about laws in other countries and are worried that the protection against dishonest businessmen is not the same as in …
… paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show promotion practices. We will also create a continuation of the Hansen (1999) …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis …
… a decreased availability for a company to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small …
… to get to know their marketsand strategically meet the challenge to win the consumers attention.We have chosen in our study to research, describe and analyze what the main differencesbetween the clothing markets affecting a Lindex audience in Sweden and Norway are. Wehave …
… control of theirbrand communication, instead the power has shifted towards the consumers. This means thatconsumers play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… attitude. A negative attitude, may lead to difficult decision making for the consumer whether he or she should make that purchase or or go to a competitor. There are two purposes of this thesis. The first is to explore what general factors create irritation and the second is to …
en pilotstudie i Sverige och Tyskland
… reasons. An issue are also the private brands, retail chains use to gain more consumer loyalty to the store sites. In order to keep the surplus values Swedish produce can still rely on, marketing gets yet more and more important. A main objective for this thesis was to compare …
… the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. Because of this the consumer demands a fast and variedselection.In …
… reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning …
… moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones. Rarely are the effect of extrinsic cues on …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is …
