366 uppsatser · sida 11 av 25
… that your product exist, it is very simple - it simply do not exist for any consumer. We have examined, analyzed and compared various marketing strategies and how fashion companies apply them in their business process today. Then we compared them with each other and with the …
… the sample in the study, reacted to the incongruent political information as consumers react to incongruent commercial information. The result therefore indicates that for some voter groups, it can be effective to pursue commercial marketing strategies in the political …
… the question aboutenvironment and ethics. This is also taken as a given by the consumers. Paradoxically theconsumers to not value these initiatives enough and they care more about prices and trendsinstead. They also think that it is hard to find information about a company’s CSR …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
… Conclusions IKEA Sweden has a vision to strengthen relations with their consumers and to market themselves on Facebook. They want to create an image of themselves as transparent, available and honest in the dialogue and managing feedback from their consumers. IKEA Sweden use …
The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the …
To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
en studie om ålder i reklamfim
… in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning …
… is in many ways a company’s most valuable asset, hence it is the link to consumers. The essential economic function of the trademark is the competitive ability on the market. The trademark can be communicated to the consumers by marketing and show different kinds of qualities as …
… thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that …
… international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly …
en studie om Redaktionell PR
… is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective …
En studie om vad som driver konsumenter i valet av ekologiskt vin
… impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind …
en studie baserad på Turismbranschens brukande av Social Media
… by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on …
