366 uppsatser · sida 10 av 25
the case of social media in the Swedish food industry
… in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social …
… starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown. This paper contributes to the insufficient research within the area of retouching by investigating the effects of …
- uppföljning av kampanjer i byggvaruhandeln
… a new method was used to examine the effects of marketing campaigns in the DIY consumer market. The authors examine how certain campaign effects can be quantified using the retailers? own point of sale data and also relate the effects to DIY consumer decision processes. The …
En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
… are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand. On the other hand, above-the-line activities are used when you wish to remind the consumers of a certain product or brand once the brand already …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… customers? minds, is one way to be different. Two factors that influence how consumers understand incongruent communication are involvement and motivation. This study investigates how consumers react to incongruent communication regarding products with high and low involvement …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be …
This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The …
… can be developed in order to promote the eco-labeled products closer to the consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the …
… understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry …
Hur bankerna ska klara en högre konsumentrörlighet
Relationship Marketing - will banks be able to handle higher consumer mobility in the private market? The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political …
… of alcohol products, the communication pressure from the companies on consumers has risen. The marketing communication is more directed toward young people, shaping their understanding, opinion and attitudes through learning and experience. The essay discuss the marketing …
en fallstudie av två onlinespelbolag
… target groups on internet and how they use internet to reach out to their consumers. Two gaming companies? websites have been examined. The study has consisted of an analysis of the sites as well as two comprehensive interviews. An analysis were carried out, the result was …
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain. Empiric: The empiric will consist of …
… företag i deras arbete med marknadsföring och varumärkesbyggande.Today's consumers are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to …
