366 uppsatser · sida 7 av 25
… on establishing and developing relationships with the customers. As the consumers today, much thanks to the Internet, have access to a lot of information, it raises awareness and gives the customer a greater choice of where and by whom she should buy. Conventional marketing …
The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we …
- En studie gjord på fyra norrländska företag
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
… the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the …
… issue in favour of USA et al. The problem that was identified was in regard to consumer opinion in the EU. How could the EU meet its numerous international trade obligations while at the same time meeting the needs of the citizens of the Union? Added to that was the issue of …
… busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in …
i ett litet kommunalt bostadsföretag i glesbygd
… by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning …
Rekryterares uppfattning om åttiotalister
Abstract The topic ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The …
Konsumentpåverkan genom bakgrundsmusik
Abstract The topic ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The …
… illegally. Music piracy and file sharing have caused record sales to plummet. Consumers have now moved on to consuming music in a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… are brought forth: brand owners? protection of brand equity, the good of the consumers and fair competition. We conclude that although the consumer is given a very central role in the Market Court’s rulings, the outcomes have the most palpable effects for the brand owner and the …
- vart är utvecklingen på väg?
… research: ”A study of the physical dealer prospects” and ”Studies on the consumers” willingness to pay for environmentally friendly charter? would be interesting. Contribution of the thesis: An increased understanding of the trends in the charter industry. Key words: Trend …
En studie om små och medelstora företag i den svenska modebranschen
… survival, it is important that smaller companies work from a relational consumers approach. In that way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
