366 uppsatser · sida 8 av 25
… outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy. The results of our study suggest that there is a correlation between consumers' attitude to a survey method, their perception of their …
… Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to …
En fallstudie kring de stilistiska uttryck som existerar på Gina Tricots och Acne Studios Facebook-sidor
… Facebook-sidor. Studien utgår från teorier om eWOM, marketing management och consumer communities för att skapa en förståelse för hur och varför konsumenter och varumärken uttrycker sig som de gör på varumärkenas Facebook-sidor.Studien har genomförts med en netnografisk …
Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… become an important part of the organisational strategy and the collection of consumer data is essential in achieving this loyalty. Customer relationship management systems assist organisations in managing information about individual customers as well as managing all aspects of …
… been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple …
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and …
… becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends in society, while using …
en fallstudie av tre livsmedelsproducenter
… final food product, in this system, is quite often fairly anonymous and the consumer will most likely know very little concerning the origin of the product. In recent years, the market for locally produced food has grown. There is an increasing interest in and demand for locally …
… What social media is all about is basically:? Dialogue between producer and consumer? Personal in tone? The producer is no longer in complete control of his/her published informationCompanies who have succeeded in their social media marketing have understood the importance of …
En studie om viral marknadsföring på Youtube
… found that it was not a big difference in the spreading behavior of the consumers in terms of open versus hidden viral videos. The study shows that the companies should rather go with open viral videos because they will gain more brand exposure. If they use hidden videos they …
en studie om parfymannonser
Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… behaviour are presented and these are accompanied by several theories about consumers and companies? marketing activities. This paper presents a proposal for a marketing strategy for the company in question and considers how this particular bookstore should deal with the new …
