366 uppsatser · sida 6 av 25
Designfaktorer som påverkar valet av tjänsteföretag.
… small differences between companies make it hard to find the grounds of the consumer’s choice also making it imperative for companies to inter-pret the needs, habits, and expectancies of the consumer. A winning con-cept is hard to identify ? individualism makes it harder to …
… mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We …
En retorisk analys av Coop som grönt företag
The purpose of this study is to examine a brand’s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand …
… mix. Afterwards, we used theories from branding, brand communication, consumer behaviour and visual theory to establish our theoretical framework. Based on our framework, we posit that the role of the packaging design in the brand-building process of a company depends on, from a …
Inkongruens och kreativitet - ett sätt att komma in?
… during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and …
… on three different sources of data; sales data, in-store observations and consumer interviews. The results show that adding interactivity in digital signage at shelf is not affecting consumers in any noticeable way compared to non-interactive screens. Though, the general effects …
milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion
… apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the …
En studie av en marknadsföringsstrategi
… the reason why companies choose to present TV-series is to be seen and remind consumers about the company and its products. They also want the consumers to be aware of their trademarks and new products. The companies furthermore want to reach out to as many as possible and …
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
This study investigates how consumer attitudes toward a company are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ”Max” provides the empirical setting. The theoretical framework for the study is …
En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
… popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events …
Artotekets förutsättningar att lyckas på marknaden
… it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company’s purpose is to hire out and market art on …
svensk hindersport ur ett strategiskt marknadsföringsperspektiv
… for the creating of a business strategy: product-market investment strategy, consumer value position, competences and assets and functional strategies and programs (Aaker, 2005). To illustrate the advantages and disadvantages in the Swedish marketing of jump racing, the Swedish …
En studie om hur word of mouth och buzzmarknadsföring påverkar konsumenters attityder.
… We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose. Method: In this thesis we have used both quantitative and …
