366 uppsatser · sida 5 av 25
Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has …
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related …
… effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and …
… the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing’s …
En guide till grön framgång
… the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the …
… What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more …
… the continuing debate about ethics and problems in society it is likely that consumers will be upset if the truth is discovered. The company can use either a community story or a story about the founding of the company as a storytelling. Ecological and Handicraft Development …
Ett effektivt verktyg för folkbibliotek?
… and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction …
En studie om effektiv marknadsföring
… the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The study’s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories …
… among both large and small companies. We have chosen in this essay to focus on consumers and how they see traditional marketing compared to the more creative media choices. An important factor, and the part that the whole concept of guerrilla marketing is based on is …
… commitment is increasing, and above all the attitude and behavior of consumers leads to another kind of consumption or even to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
… moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love. This report shows that indirectly, it can. This is …
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
En studie om annonsers effekt på konsumenter
… industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer …
Speglar användares elektroniska fotspår förhållningssättet till integritet?
The essay concerns corporation’s usage and consumer’s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions …
