366 uppsatser · sida 4 av 25
En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers …
… European Union admitted the directive 2005/29/EG concerning unfair business-to-consumer commercial practices in the international market, that led into prop. 2007:08/115 as a new proposal to a new marketing act. The regulation about comparative advertising will not change with …
As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing …
In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level …
… where competition between companies and products is constantly increasing and consumers are becoming more demanding, Cause Related Marketing (CRM) has become somewhat of a unique win-win strategy. This means that a company collaborates with a charitable organization to promote …
… activities are more visible by large company who are working directly to consumer market. My study means to study marketing work of smaller company in retail business to see how marketing works and if there are any problems. If it is any problem I will see if it is possible to …
… mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than before and this has led an increased requirement for travel agencies. Travel agents and tour operators must offer something unique or give the client …
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the …
- En studie av varumärkeslojalitet för Lohmanders
… loyalty for Lohmanders Tutor: Finn Wiedersheim-Paul Keywords: Brand, loyalty, consumer behavior Research questions: Which significance has the brand for the consumer when buying fresh sauce? How loyal are the consumers to the brand Lohmanders? How does brand loyalty arise among …
… procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies …
en studie om förutsättningarna för ett nytt EU program
… University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective …
… University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that …
… malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all …
