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It’s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex …
… it is sufficient by itself.Previous research has mainly dealt with reasons why consumers spread rumors. Buzz Marketing, which can be defined as actively working with Word of Mouth, is an area in marketing that still is relatively unexplored. Even less research has been done with …
… who consider ethical aspects when they buy clothes, so called ethical consumers.Since research on Swedish ethical consumers is limited the authors of this thesis found it interesting to take a closer look at them. Previous research has noticed a gap between the ethical …
<em>CSR-kommunikation hos klädföretag</em>
… use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method: This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that …
… being marketed as green products. This increased environmental awareness among consumers has created a need for companies to identify ”the green consumer”. From a business - and marketing perspective, an understanding of what the green consumer is looking for is a pre-condition …
en jämförande studie mellan sport- och bygghandeln
… this study aims to bring new knowledge to the DIY branch for improved consumer and product handling. A second related issue this work addresses is the need to move the moldings from their anonymous placement in the lumberyard to a more attractive placement inside the DIY-store …
Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… at us ? and we’ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR. Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits) …
The companies of today compete about the consumers? attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing …
? En studie av generationerna Y samt 55 plus
… according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today …
Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A …
… in brochures, on the Internet and in newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels. This has been …
… effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and …
