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… which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments …
Social Media Marketing
… social media. Only interviewing individuals working with social media and not consumers, allowed for defining a clear scope for the study and personal interest in the business operators? viewpoints drove that choice.The theoretical framework comprises the central concepts …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the …
The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling …
En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers …
Scenting the Attitude
The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the …
- Implementering & faktorer inom Viral marknadsföring
… and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each …
Kreditgivning med bristande konsumentskydd
… as is customary for other creditors, they only need to register. Within the consumer credit legislation from 1992 there are some exceptions in the 5a, 6 and 9 §§ concerning credit rating, information and agreements in writing. These exceptions are the reasons that make sms-loans …
… multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision …
… market philosophy with a focus on the communication between companies and consumers. Modern technology and the Internet have developed and become more available, which contributes to that modern consumer spends majority of his time on Internet. Digital framework and …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological …
En studie om användandet av inkongruenta kändisar
… This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a …
Vem/Vad/Vilka påverkar?
… an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing …
… area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing. Thus, the law can not be applied on marketing that is sexually discriminating or discriminating according to ethnicity, religion or sexual behaviour. The …
