366 uppsatser · sida 1 av 25
en studie på fyra utvalda former av Internetmarknadsföring
… results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is …
En studie i Buzz Marketing
… marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay …
a means-end chain analysis
Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the …
En studie om Event Marketing
… strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this …
… has analyzed their target market to aim their efforts at the right consumers. The current recession has made the competition on the market keen. Because of this it is more important now than ever for the companies to increase their brand equity. The companies in the different …
… marketing companies trying to create and maintain relationships with consumers. The activities that are front edge in the outdoor business are event marketing, social media and merchandising.
- en studie om kommunikation och konsumtion på Internet
… the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet …
… strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering e-commerce, marketing online becomes important to manage increased awareness and …
En flerfallstudie med fokus på användarna och önskade effekter
… strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this …
En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring
Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' …
… marketing companies trying to create and maintain relationships with consumers. The activities that are front edge in the outdoor business are event marketing, social media and merchandising.
… marketing companies trying to create and maintain relationships with consumers. The activities that are front edge in the outdoor business are event marketing, social media and merchandising.
… marketing companies trying to create and maintain relationships with consumers. The activities that are front edge in the outdoor business are event marketing, social media and merchandising.
marknadsföringsstrategier för Svenska FSC
… little attention has been given to marketing efforts in order to increase the consumer knowledge of FSC. By conducting a survey of the Swedish consumer’s knowledge of FSC and preferences towards other value-added labels and by interviews with the FSC initiative in the …
Möjliga kombinatoriska effekter inom bilindustrin
… is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004). These changes in the marketing environment demand a re-construction of the companies? marketing efforts (Neff, 2004). They have to …
