Förnuft och känsla
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… preferences by making cooking part of an experience in the mind of the consumer.
Uppsatser om consumer marketing
366 uppsatser · sida 19 av 25
Skolan och världsmedborgarskapet
Om världsmedborgarskap som pedagogiskt ideal
… in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers …
Att scanna eller inte scanna
En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.
… simply lack the ability to find the true answer as to what intentions underlie consumer’s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think. As a solution to the problem, researchers are using …
Product Displacement
<em>- En studie om dess effekter</em>
Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen …
Axe Anarchy - En avvikelse från det vanliga
<em>En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde</em>
… of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a …
Reklam i din bästa vän?
en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The …
A value chain analysis for timber in four East African countries
an exploratory case study
… of value chain analysis is to show the build-up from production cost to consumer price and how surplus is distributed between actors within a chain. The study was conducted as an exploratory case study focusing on gaining broad initial insights. Data collection was done mainly …
Mode på nätet
En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
… system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.
Ungdomars medvetenhet om säkerhetsrisker med bankverktyg
… Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied. The study was …
Kreativ produktexponering inom e-handeln
… industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical …
Förtroendeskapande mellan företag och kunder
<em>en kvalitativ studie om hur sex svenska företag ser på förtroendeskapande gentemot kunder. </em>
Kurs: 2FE73E, Examensarbete i företagsekonomi med inriktning marknadsföring, Ekonomihögskolan vid Linnéuniversitetet. Författare: Johanna Liikamaa & Erika Gustafsson Handledare: Leif Marcusson Examinator: Richard Owusu Uppsatsens titel: Förtroendeskapande mellan företag och …
Framgång på sociala medier för företag i utsatta branscher.
… starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media. This is supplemented by a study by de Vries et al. (2012) who has analyzed what factors determines the …
The Power of the Gift Bag
En studie om användandet av gift bags som marknadsföringskanal
… global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years …
Sociala medier och integrerad marknadskommunikation
En fallstudie av Facebook-kampanjen Sambotestet
… on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are …
Glaset i Centrum
En fallstudie på New Wave Group
Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their …