366 uppsatser · sida 21 av 25
… the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and …
… in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must …
En studie i hur fattigdom påverkar konsumtion
… also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal …
… within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were …
The Case of a European Retailer in China and the U.S.
… and the importance attributed to each determinant is dependent on the consumer’s cultural setting.
En sammanfattning av uppsatsen på maximalt 8000 tecken.
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
… environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media …
Att synliggöra icke materiella tillgångar
… all international trade, has shifted from mass-produced industrial products to consumer adapted technological products. Traditionally, Swedish companies are not used to marketing and promoting Intangibles but have focused on selling goods of tangible nature, such as cars and …
en utveckling av Skandias webbplats
… essay reviews how the homepage should be remodelled in order to fulfill the consumers? needs. It also reviews what factors could influence customers to visit the webpage more regularly as well as make them feeling more secure with buying insurance at Skandia.se. The research …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence. The results also showed that …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993) Almost everyone is exposed to TV-commercial daily. And as said before …
Problem: Trots att betalkort funnits länge i samhället, så används idag kontanter fortfarande i stor utsträckning. Handhavandet av kontanter innebär höga kostnader, dels på grund av extraarbetet det innebär för butiker att räkna pengar varje dag, dels för bankpersonal som ska …
-En studie av CommunityOfSweden.com
… about Sweden and present a broader picture of Sweden. Keywords: Community, Consumer, Nation branding, Marketing, Participatory culture, Producer, Suggestions, Sweden, Web 2.0.
kommunikation och drivkrafter
Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle’s rearing is one of many factors that have begun to play a bigger role when …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the …
