Uppsatser om consumer marketing
366 uppsatser · sida 20 av 25
Examensarbete · SLU
… ”now and then” as well as a study to people outside various food- markets. The consumers answers will state my foundation in this project. Potato consumption habit was studied on the people of Malmö city which will show the approximate consumption total. Food potato was produced …
Magisteruppsats · Linköpings universitet
… as a strategic tool in many ways. Our study also shows that business to consumer theories can be used to explain phenomenon in the company and in its environment.
en samhälls- och distributionsekonomisk analys av internet som försäljningskanal
Magisteruppsats · Linköpings universitet
Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by …
A potent mix or recipe for disaster? A case study of the music industry
Magisteruppsats · Lunds universitet
… will be analyzed. The thesis can roughly be divided into three dimensions; the consumer, the value chain (the product) and the strategies. In order to perform the analysis empirical information has been gathered from a wide array of sources, principally secondary in nature. The …
Examensarbete · SLU
… look with relatively abundant amounts of nods is not appreciated by the consumers in Southern Italy. The best market is apparently the most Northern parts of Italy. For the segment of doors it is clear that there is a preference to more exclusive wood species such as oak, walnut …
Magisteruppsats · Linköpings universitet
… today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is …
en studie av svensk kvalitetsmärkning av ekoturism
Examensarbete · SLU
… nor does it seem to be able to communicate a service quality value to the consumers. The criteria for Nature’s Best show an excess of environmentally related criteria considering the fact that it is a quality label. It appears that Nature’s Best is a label striving to be an …
Examensarbete · SLU
… development, exposure and marketing of the products are necessary to give the consumers possibilities to explore and choose organic beef.
Myth or Reality?
Magisteruppsats · Lunds universitet
… in this dimension, cultures also used different communication styles. Latvian consumers needed more information and precise data on the product, before they could make a buying decision. Spaniards, on the other hand, used more symbolic and indirect communication style (being a …
en fallstudie
Examensarbete · SLU
… from day-old chicks to a processed smoked product out to stores and consumers. The products will not be available in the stores all the time because we will give the customers quality rather than quantity, so when the product can’t be found in the stores the customers will ask …
incitament för lansering av lågprismjölk
Examensarbete · SLU
… thing is that the introduction of low price milk is not a result of consumer demand; it’s rather the effect of increased pressure from the food stores. Earlier studies illustrate that consumers do not prioritise low price in their choice of milk. However, the consumers in Sweden …
Kandidatuppsats · Luleå
Syftet med denna uppsats var att studera hur tevereklam till kvinnor och till män kan beskrivas. Vi ville uppnå syftet genom att undersöka hur ett företag arbetar med att utforma tevereklam till kvinnor och män: vilka mål samt fördelar och nackdelar de har med tevereklam, hur …
- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke
Kandidatuppsats · Växjö universitet
Background: The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand’s value …
Magisteruppsats · Lunds universitet
… research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to …
Magisteruppsats · Lunds universitet
… the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and …