Uppsatser om consumer marketing

366 uppsatser · sida 20 av 25

Potatis, marknad och konsumtion i dagens Malmö :

Examensarbete · SLU

… ”now and then” as well as a study to people outside various food- markets. The consumers answers will state my foundation in this project. Potato consumption habit was studied on the people of Malmö city which will show the approximate consumption total. Food potato was produced …

Dagligvarumarknaden

en samhälls- och distributionsekonomisk analys av internet som försäljningskanal

Magisteruppsats · Linköpings universitet

Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by …

Internet and the digitalization of products

A potent mix or recipe for disaster? A case study of the music industry

Magisteruppsats · Lunds universitet

… will be analyzed. The thesis can roughly be divided into three dimensions; the consumer, the value chain (the product) and the strategies. In order to perform the analysis empirical information has been gathered from a wide array of sources, principally secondary in nature. The …

Image follows structure

Magisteruppsats · Linköpings universitet

… today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is …

För naturens bästa

en studie av svensk kvalitetsmärkning av ekoturism

Examensarbete · SLU

… nor does it seem to be able to communicate a service quality value to the consumers. The criteria for Nature’s Best show an excess of environmentally related criteria considering the fact that it is a quality label. It appears that Nature’s Best is a label striving to be an …

Creation of a Pan-European Advertising

Myth or Reality?

Magisteruppsats · Lunds universitet

… in this dimension, cultures also used different communication styles. Latvian consumers needed more information and precise data on the product, before they could make a buying decision. Spaniards, on the other hand, used more symbolic and indirect communication style (being a …

Kyckling från uppfödning till konsument

en fallstudie

Examensarbete · SLU

… from day-old chicks to a processed smoked product out to stores and consumers. The products will not be available in the stores all the time because we will give the customers quality rather than quantity, so when the product can’t be found in the stores the customers will ask …

Svenska mejerier stärker positionerna

incitament för lansering av lågprismjölk

Examensarbete · SLU

… thing is that the introduction of low price milk is not a result of consumer demand; it’s rather the effect of increased pressure from the food stores. Earlier studies illustrate that consumers do not prioritise low price in their choice of milk. However, the consumers in Sweden …

Tevereklam riktad till kvinnor och män

Kandidatuppsats · Luleå

Syftet med denna uppsats var att studera hur tevereklam till kvinnor och till män kan beskrivas. Vi ville uppnå syftet genom att undersöka hur ett företag arbetar med att utforma tevereklam till kvinnor och män: vilka mål samt fördelar och nackdelar de har med tevereklam, hur …

Tweens' uppfattade värde av ett varumärke

- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke

Kandidatuppsats · Växjö universitet

Background: The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand’s value …

Varumärke och univetsitet - Varumärkeskapital ur tre målgruppers perspektiv

Magisteruppsats · Lunds universitet

… the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and …