366 uppsatser · sida 17 av 25
… design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack …
En gap-analys av försäkringsbranschen
… work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek. Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried …
… The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted …
En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag
… an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical …
En studie om lokalproducerade produkters förpackningsdesign
… an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… and privately owned health care companies view their relationship with their consumers. The question that this paper seeks to answer is: "Are there any differences between publicly and privately owned dental care companies in how they communicate with their consumers?" …
… How can the attributes of a product’s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 …
… " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A …
… products with upcoming due dates. The discount targets price sensitive consumers. In this thesis we have compared the effects of stores when they communicate a discount with when they communicate a CSR-message, i.e Reduce food waste! The purpose of this study was to examine …
… this paper are both Swedish industries, and both of them produce slow moving consumer goods for the luxury consumer. The successful industry is represented by the Swedish fashion industry, more precisely The Swedish Fashion Wonder (TSFW) - a term describing the success of a …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were …
betydelsen av hur ett varumärke förmedlas
… with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted. In addition to this secondary data was gathered from the Internet and …
… congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study. 601 customers …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
… is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling …
