366 uppsatser · sida 18 av 25
… can be consumed. ” Psychological factors, to understand what effects the consumer and how marketing should be constructed to penetrate this. Furthermore, it is established that protecting the brand is essential and that the stores are the fashion companies? most important way to …
kriterier vid inköp av nötkött i restaurangbranschen
… the demand for Swedish beef will increase in restaurant and later even among consumers. I have interviewed ten chiefs in different restaurants and asked them the following questions: Is it the price, quality or something else that influences your choise? Does it matter to their …
en fallstudie av Proud
… To build a long-term involvement and create loyalty between the company and consumers some form of exchange of knowledge and response must be a part of a successful business. To create a company based on a lifestyle philosophy you have to understand the market and the …
ett reklammedium i frammarsch eller mättnad?
… a picture of internet as a marketingchannel today and how it is understood by consumers, spokesmen for the bransch and branschauthoritys. Further, I have tried to give a picture of how the future could look like, judging from the data that was collected from interviews, a big …
… purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards …
En jämförelse mellan gerillareklam och traditionell reklam
The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these …
… in which I wanted to find out what qualities the Swedish market and the consumers want in their beef. The purpose was to find out what Skånskt Naturbeteskött could do differently to satisfy the market for locally produced beef in the south of Sweden. In the investigation I …
en kvantitativ undersökning ur ett studentperspektiv
… their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they …
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
… Our results also showed that displays with different messages could influence consumers? associations to a brand positively or negatively. Furthermore, instant likeness of the display could explain why a customer noticed it. However, the instant feeling of it being a persuasive …
… that marketers needs to considerate the fact that both mother and child is the consumer. From this, two problems have been identified from which this study derives from, and they are how the integrated buying decision making process appears regarding fashion products for …
- Kundens möjlighet att göra ett miljövänligt bostadsköp
… I förgrunden till studiens genomförande ligger Kotlers (2005) modell, "The Marketing Triangle Model". För att skapa djup i studien omfattar den därmed en skildring av vad som kommuniceras ut mot kund gällande miljöaspekten och bostadsbyggnationer genom olika nivåer; koncern …
-
… in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels. This essay is based on …
… in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels. This essay is based on …
Nya utmaningar för organisationer
… and practitioners do. Their mutual viewpoint is that social media is a consumer generated media and a platform for dialogue. This led me to the conclusion that an academic definition should be able to be drawn as well. The way the organizations defines social media differs from …
The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this …
