366 uppsatser · sida 16 av 25
… use to develop the potato as a product that is adapted to the trade and the consumers´ needs. Ten phone interviews with staff in charge of produce in grocery stores where done. The stores where chosen according to market shares and the interview subjects where given fifteen …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements. Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden …
en fallstudie av två företag inom dagligvaruhandeln
… in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is …
- och fyra andra medaljer i det svenska moderacet
… main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated. Initially, 12 qualitative interviews with …
En studie om medial förvirring
… on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
… Hemtex have been working actively with the resumption of credibility among consumers when it comes to their product quality and they're also trying to increase the understanding of their pricing. We want to be associated with quality and a reasonable price with a vision as …
… this study is to determine whether or not vintage is a brand. We start fromthe consumer’s perspective when we examine the status and image as vintage received byconsumers. Later we compare the image of vintage with theories about brands and brandbuilding. Our aim is to find out …
En studie av marknadsförares väg för att nå ut i reklambruset
… called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in today's clutter. They are …
Ett matematiskt arbetsmaterial för förskolan med lärarhandledningar
… reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently. There is great interest in healthy food on the Swedish food …
En kvantitativ studie om efterfrågan av hälsosamma livsmedel
… reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently. There is great interest in healthy food on the Swedish food …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… their brand. This is assumed to lead to increased loyalty and confidence among consumers which makes the consumers visit ICA more often.
… of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages …
… of this essay is to highlight the sales promoting exposure tools which the consumer find necessary in the product information found in web shops to lead them to purchase. This is to increase customer satisfaction online. Our aim is to increase the understanding of what the …
… even in non-contextual settings, has an important and positive impact on consumer attention, buying behavior as well as the sales figures. Massive exposure catches the attention the most, while many repetitive exposures on different places in the store increases sales the most …
