366 uppsatser · sida 15 av 25
In today’s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has …
ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes …
… For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily …
… contacts with authorities and politicians easier and the marketing towards the consumers more effective, a more organised collaboration between the small-scale producers are proposed in this work. A majority of the interviewed producers expressed an interest in organic farming …
… cue'. An origin cue is conceived to be a socially constructed notion that consumers use to discern where goods come from and to accordingly evaluate products with. The origin cue is often predominantly materialized in the public sphere by a 'made in' labelling scheme. Various …
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some …
En studie om ideologiföring
… determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways.
etableringsmöjligheter och framtidstrender
… the world is one reason for this growth which has led to a cumulative of the consumer market. This situation creates new opportunities for establishing Swedish companies on the market to meet the consumers demand. The intention of this study is to find out which variables make …
… in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning …
Möjligheter och svårigheter med integrering av särskoleelever i grundskolan.
… in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning …
A Study of Consumers? Perception and Knowledge in a Minor Town in Sweden
The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has …
Om effekterna av nostalgi vid konsumtion
… to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory. The empirical data consists of 500 surveys. The conclusions are: * An increase in the …
… is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling …
En studie av köpbeteende vid högskolan i Jönköping
… framework The most of the theory in this thesis is fetched from the area of consumer behavior, but is complemented by theory about financial services. Conclusion 6,7 percent of the students were uninsured and we found a number of different variables that provide differences in …
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg …
