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Varumärket som ett strategiskt verktyg
Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… qualitative methodswere we have interviewed three fashion companies and three consumers as well as a professor of communications. We have also examined and critically assessed the data we collected. Furthermore we have presented the empirical result of the interviews according …
a review of brand valuation methods
… (CR), based on a literature review. Brands can build trust and loyalty among consumers and help them make their purchase decisions faster. In returns, this relation provides adequate wealth that enables corporate to develop their equipments and efficiencies. Likewise, brands …
En fallstudie av ett apoteks interna marknadsföring
… deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same …
En fallstudie om bilden av Sverige internationellt
… in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers …
… companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects …
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an …
… CSR, Corporate Social Responsibility, is a big, important part for companies.Consumers will not accept child labor or offenses against the environment. That companieshave values that are ethical and moral are important because of two reasons; ethics and moralsis of course one …
… to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have …
Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
… to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the …
… advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - …
<em>-En undersökning ur ett kundperspektiv.</em>
… the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.! A theoretical framework, consisting of three value dimensions, was …
En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook
Problemområde Användningen av digitala sociala nätverk har under de senaste åren ökat och Facebook är det nätverk med flest anhängare över hela världen. Statistik tyder på att användningen av sociala medier och Internet är en väsentlig komponent i den svenska befolkningens …
relansering av en hälsokostprodukt
… health food as well as information search habits have been handed out to consumers. The gathered material has been processed and analyzed. The study shows that there are no big differences between age groups and sexes when it comes to attitudes and consumption patterns. However …
