366 uppsatser · sida 12 av 25
En studie kring konsumentval inom konferensbranschen
In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for …
… among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our respondents mention that social media should not be used for …
En utredning kring brister, problem och lösningar
… constitute a binding acceptance of an offer. Still, business owners use the consumers unknowing of this, and form offers saying passivity will lead to a binding agreement. Business owners are thus trying to ”negatively bind” the consumer to agreements. There are rules …
i svensk marknadsrättslig praxis
… constitute a binding acceptance of an offer. Still, business owners use the consumers unknowing of this, and form offers saying passivity will lead to a binding agreement. Business owners are thus trying to ”negatively bind” the consumer to agreements. There are rules …
utmaningar, möjligheter och problem
… questions has constantly been: ?How can we (companies) stay relevant and catch consumers attention even though them being more informed and skeptic then ever before?? Here we have found that gamification may be a relevant and interesting tool in capturing the attention of …
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile …
… The purpose of this study is to obtain more knowledge about fashion consumers? attitudes towards sustainability in the textile business in general and consumer to the fashion company Monki in specific and also to explore how these customers prefer to acquire sustainability …
… how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three …
The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as …
… thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that …
… to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were …
ett sätt att kommunicera varumärkesidentitet?
Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be …
… Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance …
En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
… become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity’s and a blogger’s impact on consumer behaviour and try to understand the underlying reasons why they do have such …
