Uppsatser om consumer choice

147 uppsatser · sida 9 av 10

Om att leva i den "snåla världen"

En kvalitativ studie om ensamstående föräldrars och barns upplevelser och strategier i dagens konsumtionssamhälle.

Kandidatuppsats · Högskolan Kristianstad

… use. We found it interesting to put this information in relationship to the consumer society we live in today. Single parents and some of their children have participated in this study. Using focus groups in which the constellations were different group discussions were led that …

Hälsobeteende bland sjuksköterskor och undersköterskor

En studie om oregelbundna arbetstider på Ålands hälso- och sjukvård

Kandidatuppsats · Uppsala universitet

… every day in the public sector, which makes it an important player in the consumer sector that could make a major difference for the environment.

Minskad miljöpåverkan av kapslar för kaffe, te och choklad

med avseende på materialval och utformning

Examensarbete, grundnivå · Karlstads universitet

… suppliers of coffee in Sweden that invests in quality from plantation to consumer and environmental responsibility. Sales of capsules and capsule machines are increasing very rapidly and have become very popular. The company's move to the bridge method with capsule machines must …

Allergifritt boende genom val av invändiga ytmaterial

Kandidatuppsats · KTH

… living demands a frequently cleaning and resistant material are required. As a consumer today, it is difficult to assess how allergy-friendly building materials are and the national requirements. The report summarizes the most common types of surface materials and their …

Användarens attityd till reklaminslag på webb-TV

En studie om hur användaren upplever reklam i ett nytt medium

Kandidatuppsats · Södertörns högskola

… working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising …

Kvinnor njuter, män jagar -Myt eller sanning?

Högskoleuppsats · Högskolan i Borås · 2012

… want to keep up they need to stop seeing how things used to be and look ahead. Consumers' behavior has changed and the company must change their offer so both women and men return to the stores. It is important that the stores directs to the male and female customers and create …

Ett parti i marknadsföring - Strategier på en föränderlig spelplan

Högskoleuppsats · Högskolan i Borås · 2012

… commitment is increasing, and above all the attitude and behavior of consumers leads to another kind of consumption or even to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected …

Ourstyle

Kandidatuppsats · Högskolan i Borås · 2012

… the fashion industry, strategiesto establish oneself on a new market and consumer behaviour. To be able to answer theproblem formulation we will use both theory and empiric data.By studying OurStyle’s designers and how they work we have compiled possible suppliers forthem on the …

Corporate Social Responsibility, CSR, som del av företagens varumärke

Påverkar CSR kunderna vid val av butik?

Kandidatuppsats · Högskolan i Gävle

SAMMANFATTNING Titel: Corporate Social Responsibility, CSR, som del av företagens varumärke ” Påverkar CSR kundernas val vid butik” Nivå: C-uppsats i ämnet företagsekonomi Författare: Emmelie Ahlin och Sandra Skog Handledare: Agneta Sundström Datum: 2013 ? Maj Syfte: Syftet är …

BAMBUVISKOS ” En hållbar fiber för framtiden”

Kandidatuppsats · Högskolan i Borås · 2013

… extent.Eco-labels from independent organizations will make it easier for consumers to make environmentally conscious choices and be aware of what the labels stand for.In conclusion, it should be noted that if the regenerated bamboo is produced as it is today, it is not a …

Interaktionens betydelse mellan varuma?rken och konsumenter

En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm

Kandidatuppsats · Karlstads universitet

… In order to create a powerful brand and such positive associations amongst its consumers, this study demonstrates the importance of understanding how a brand’s interest group behaves in their choice of brand. The study investigates the significance of interaction between a brand …

Ursprungsmärkt

En studie om konsumenters betalningsvilja för ursprungsma?rkta livsmedelsvaror

Kandidatuppsats · Högskolan i Gävle

This bachelor thesis argues for consumers' views on origin labeling effect and their willingness to pay for goods with this kind of label. The purpose of this study is to analyze the factors that influence and to measure willingness to pay for a national origin labeled product …