147 uppsatser · sida 10 av 10
? En fallstudie av McDonalds erbjudande och kunders beteende för skapandet av långsiktiga relationer.
The study aims to understand the underlying factor why McDonald's customers return despite previous failure customer experiences. Why do customers come back to the company that contributes to the former dissatisfaction? McDonald's attempt to maintain unceasing purposeful …
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
En retorisk analys av H&Ms Conscious Actions Sustainability Report.
As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate …
En studie om vad som driver mikrorosterier till att arbeta med CSR
… awareness of responsibly produced products is growing among both companies and consumers, it has become increasingly important for companies to get involved in sustainability issues. There may be several reasons why companies choose to integrate CSR in their business, where one …
Fallstudie över Ludvika kommuns satsning på ekologiska livsmedel inom skola och äldreomsorg
… maintaining and improving natural resources. The welfare of both producers and consumers is central, also taking both animals and the environment into account. The Swedish government finds this important and in 2006 they made a resolution that the consumption of organic food …
? En studie om konsumenters miljömedvetenhet och motiv till att köpa second hand kläder på Myrorna
… second-hand goods and sells, among other things, clothes. This study examined consumers' motive for shopping second-hand clothing on The Ants and examined whether this is related to consumers' environmental awareness and their choice to buy second hand clothes on The Ants. The …
- En tvärsnittsundersökning ur ett konsumentperspektiv
… development efforts. Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables. Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire …
… guilt has in some cases been proven to be effective when it comes to steering consumers towards a purchase. Belongingness was chosen because it is a value that stands out amongst many that characterizes the military. Neither guilt nor belongingness proved to have significant …
En studie om färgers påverkan på konsumenters uppfattning av märkning
Titel: Ett Färgat Köpbeteende Nivå: C-uppsats i ämnet företagsekonomi Författare: Martin Myhrman & Robin Uppman Handledare: Jonas KågströmDatum: 2015 - 05 Syfte: Bakgrunden till att vi har utfört denna studie är att forskning om färgers påverkan på beslutsfattande inom ämnet …
En kvalitativ studie om den paradoxala strävan efter CSR och vinst
… where companies need to deliver more and better products/services while the consumerawareness and sensitivity has increased about company’s way to invest. Research shows thatScandinavian companies, primarily in Denmark and Sweden, has a leading position when it comesto …
… study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock …
… of carbon dioxide into the atmosphere. The aim of this study is to see how consumer’s choices of vegetables affect release of carbon dioxide. The results show that emissions of carbon dioxide can be lowered by consuming vegetables that have been grown on open land. Vegetables …
