147 uppsatser · sida 8 av 10
En guide till grön framgång
… the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the …
Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to …
En studie om hur knapphet påverkar köpbeteendet
Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to …
… of the already known food storage box, or lunch box, which is common used in consumer kitchens. The main idea is to design a flexible product by using silicone rubber. It will able the storage box to be compressed when it is not used, be storage friendly and not consume more …
Ett projekt i samarbete med Primus Sverige AB
… life cycle assessment (LCA) for product development. In the process, the consumers? opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer’s …
exploring the possibilities of modeling forest fuel markets in a regional partial equilibrium framework
… 23 types of products produced and/or used by eight types of producers, plus consumers, in five different regions (four Swedish and one international). The project contributes with the novelty of an economic partial equilibrium model of the Swedish forest sector that includes …
… clarify if the stores were working with decoys and then made ??inquiries with consumers who saw photos of products before a decoy was introduced and then when the decoy introduced to see if the decoy works in the stores. Consumers were then asked to choose a product in each …
centrala intressenters möjliga påverkan på icke-statliga företags hållbarhetsredovisning
… It is no longer about just satisfying shareholders, sales and making a profit. Consumers are becoming more aware of products effects and the consequences it has on humans, our environment and the generation ahead of us. NGO:s and society request that companies take …
En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.
… simply lack the ability to find the true answer as to what intentions underlie consumer’s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think. As a solution to the problem, researchers are using …
En fallstudie mellan ett passivhus- och en konventionell fastighet
… of building standard, we will also try to create an understanding for how consumers look at the passive house concept. Our essay will clarify the differences between passive and conventional properties. Our issue is to find out:? Why do so few built apartments with passive house …
… among both large and small companies. We have chosen in this essay to focus on consumers and how they see traditional marketing compared to the more creative media choices. An important factor, and the part that the whole concept of guerrilla marketing is based on is …
… on establishing and developing relationships with the customers. As the consumers today, much thanks to the Internet, have access to a lot of information, it raises awareness and gives the customer a greater choice of where and by whom she should buy. Conventional marketing …
… this report follows are which type of products made from donated clothes are consumers interested in purchasing. How working time and sewing instructions of the products should look like and how the minimum amount of waste can be achieved. How the approach of an industrial …
… and e-commerce major success has enabled the company to reach out to more consumers than before. The selection of companies and products on the Internet is growing and has given consumers more choices and has create convenience for consumers because the companies always are …
… the sample in the study, reacted to the incongruent political information as consumers react to incongruent commercial information. The result therefore indicates that for some voter groups, it can be effective to pursue commercial marketing strategies in the political …
