Uppsatser om consumer choice
147 uppsatser · sida 6 av 10
Kandidatuppsats · 2009
Denna rapport är en konsumentundersökning rörande skivförpackningar. Syftet med undersökning är att ta reda på vad konsumenter har för attityd, tankar och känslor kring olika slags skivförpackningar. Förändringar i människors köpbeteende och den ökad miljömedvetenhet i samhället …
En studie om utveckling av produktutbud inför charterresor
Kandidatuppsats · Södertörns högskola
… packages customized to the destination. Brands are a key determinant of consumer choice, which corresponds to Swarbrooke and Horner's theory that a strong brand is particularly important for operators in the tourism industry. This is because the brand provides an opportunity for …
en marknadsundersökning
Kandidatuppsats · SLU
… the strengths and weaknesses of biodiesel, based on opinions from the ultimate consumers. Furthermore the study aims to identify a factor that controls the purchasers? choice of fuel. The study was based on a consumer survey with several companies in the truck companies. The …
En kvalitativ studie om användare på boardgamegeek.com
Kandidatuppsats · Södertörns högskola
… the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games …
Med fokus på det ekologiska perspektivet
Kandidatuppsats · Södertörns högskola
… ”real meat, fish, poultry” with no or less byproducts. This seems to be a consumer driven trend. Indications that resources in pet food partly competes with human food system, give further considerations how to feed a growing human and pet population within planetary boundaries …
Kandidatuppsats · Göteborgs universitet · 2014
… seen as a producer of goods and services and if the churchgoers canbe seen as consumers of these goods and services. I also investigate however these new religious movements within the church can be seen as a tactical move to lure in new customers.During my research I have found …
Kandidatuppsats · IT-universitetet i Göteborg · 2014
… has shifted thepower from the advertiser’s choice of publishing ads to the consumer’s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement. Our research show …
Magisteruppsats · G?teborgs universitet · 2025
… strict trademark protection may hinder entrepreneurial activity and limit consumer choice, potentially restricting economic growth within the fashion industry. The thesis concludes that a balance must be struck between trademark enforcement and fostering innovation, emphasizing …
A potent mix or recipe for disaster? A case study of the music industry
Magisteruppsats · Lunds universitet
… will be analyzed. The thesis can roughly be divided into three dimensions; the consumer, the value chain (the product) and the strategies. In order to perform the analysis empirical information has been gathered from a wide array of sources, principally secondary in nature. The …
Kandidatuppsats · Lunds universitet
… We are discussing theorys from the fields of diffusion of fashion, children as consumers, communication, brand management, reference groups, self-concept, symbolic consumption and family-decision-unit. The result from the qualitative research interviewing tween boys and tween …
Kandidatuppsats · Lunds universitet
… of alcohol products, the communication pressure from the companies on consumers has risen. The marketing communication is more directed toward young people, shaping their understanding, opinion and attitudes through learning and experience. The essay discuss the marketing …
Examensarbete · SLU
… on the 1st of May, will get stronger in the WTO and lower the prices for the consumers. The changes in the political system of CAP will take about 15-20 years to implement. Sweden has chosen the hybrid model instead of two other economical systems. The Swedish government believe …
en undersökning av större biobränsleanvändares syn på biobränslemarknaden i Västerbotten
Examensarbete · SLU
… factors that influence their choice of fuel. The most interesting bio energy consumers in Västerbotten are those that produce district heating and pellets. After the interviews were compiled a register was made of the facilities of the interviewed companies where their usage of …
restaurangers, grossisters och offentlig upphandlares inställning till livsmedel från Sverige
Examensarbete · SLU
… at a high level and will continuing increasing. Within these sectors the final consumer in many cases put less effort in the origin of the raw source of food. What the company and the branch really appreciate from primary producers are high quality, high level of service with …
incitament för lansering av lågprismjölk
Examensarbete · SLU
… thing is that the introduction of low price milk is not a result of consumer demand; it’s rather the effect of increased pressure from the food stores. Earlier studies illustrate that consumers do not prioritise low price in their choice of milk. However, the consumers in Sweden …