147 uppsatser · sida 7 av 10
… firms from different sectors such as technology, manufactory production, consumer, service industries and so on, had started their investments in China. China has become the first choice for global manufacturing due to the huge market, continuous economic growth, stable …
Varför PR och reklam inte kan mätas på samma sätt
… sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in …
… factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant’s lifestyle …
en prooxidant med negativa effekter på mjölkkvaliteten
The taste of the dairy product is probably the main factor determining consumer’s dairy products choice. Consequently it is of great importance that the product tastes good and as expected every time. Off-flavors in milk can be caused by for example oxidation of the milk fat …
… study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock …
… the interviews reveal that tradition and hardiness is the major reasons to the consumer s choice. The results from the literature study discusses Raunkiærs system of classification, the climate of the county and ends up in the conclusion that the main reason to why plants …
New technology makes it possible to remotely measure all consumers in a power network onan hourly basis and store the values in a database.This thesis work describes the conversion process between automatic meter reading systemMActor and calculation software Xpower.Then the …
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
… Our results also showed that displays with different messages could influence consumers? associations to a brand positively or negatively. Furthermore, instant likeness of the display could explain why a customer noticed it. However, the instant feeling of it being a persuasive …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993) Almost everyone is exposed to TV-commercial daily. And as said before …
En studie av rysk turism i Sverige
… Tourism Agency of Russian Federation. Also an own survey between the immediate consumers of the Swedish tourist offers was covered by our research and will be summarized in this chapter. The analytical part of the work consists of discussing the information gathered through the …
… most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it …
- Kundens möjlighet att göra ett miljövänligt bostadsköp
Det är idag uppenbart att miljön måste skyddas för att kunna säkerställa en god livskvalitet även för kommande generationer. I samband med dessa frågor spelar byggsektorn en oerhört central roll, vilken kan hänföras till den betydande miljöpåverkan industrin har på …
En kvalitativ intervjustudie av politiska konsumenter
… is to examine eight individuals? experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal …
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain. Empiric: The empiric will consist of …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the …
