173 uppsatser · sida 1 av 12
- en studie om kommunikation och konsumtion på Internet
… the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Va?xjo?. Course code: 2FE16E. Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin. Tutor: Dan …
… market philosophy with a focus on the communication between companies and consumers. Modern technology and the Internet have developed and become more available, which contributes to that modern consumer spends majority of his time on Internet. Digital framework and …
Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A …
… multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision …
… antibacterial treatments have become increas-ingly common for the general consumer. These are often marketed as antibacterial and odor-free, but what is not clear is what kind of substances that are used to achieve the odor-free effect. Usually these are based on inorganic …
How effective is consumer power? Can consumers regulate corporate behavior? And if so is the case, could the mechanisms where consumers regulate corporate behavior have any democratic value to contribute with? These are the questions that this master's thesis comprehends with …
<em>CSR-kommunikation hos klädföretag</em>
… use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method: This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data …
… being marketed as green products. This increased environmental awareness among consumers has created a need for companies to identify ”the green consumer”. From a business - and marketing perspective, an understanding of what the green consumer is looking for is a pre-condition …
- En studie av varumärkeslojalitet för Lohmanders
… loyalty for Lohmanders Tutor: Finn Wiedersheim-Paul Keywords: Brand, loyalty, consumer behavior Research questions: Which significance has the brand for the consumer when buying fresh sauce? How loyal are the consumers to the brand Lohmanders? How does brand loyalty arise among …
… strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering e-commerce, marketing online becomes important to manage increased awareness and …
… Brick-and-mortar stores are still the only choice for buying fast moving consumer goods (FMCG) for many consumers. The retailers thus have the opportunities to integrate new channels and touchpoints in the process, which opens up for a great number of ways in how to communicate …
consumer behavior in purchasing and donating secondhand clothes
… year. Around three kilos of these 15 are either exported or given to charity. Consumers in Sweden throw away around half of the textiles bought per year and person. More knowledge is needed in order to understand the consumer behavior and change it in a more sustainable …
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many …
… which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus …
