173 uppsatser · sida 3 av 12
En studie om vad som driver konsumenter i valet av ekologiskt vin
… impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind …
En studie av köpbeteende vid högskolan i Jönköping
… framework The most of the theory in this thesis is fetched from the area of consumer behavior, but is complemented by theory about financial services. Conclusion 6,7 percent of the students were uninsured and we found a number of different variables that provide differences in …
En analys av gröna konsumenters förhållningssätt till miljömärkta kläder
… this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior. I have with the help from two …
… " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A …
En stude om hur tre konkurrerande banker samarbetar kring en ny teknisk produkt
The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information …
En uppsats om konsumenters sökbeteende inför ett köp med avseende på irrationella köpbeslut eller möjliggörandet av rationella köpbeslut genom informationssökningsprocessen
The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information …
Ett experiment i samarbete med ICA Group
… to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications. Research question: How much influenced consumers' purchasing, movement …
En studie om vilka faktorer som påverkar den upplevda tjänstekvaliteten för pensionssparande
… are four significant connections between the eight service quality factors and consumer behavior variables. This study identifies eight service factors that together represent the total service quality for pension products in Sweden. The financial institutions that offer pension …
… been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple …
… to get to know their marketsand strategically meet the challenge to win the consumers attention.We have chosen in our study to research, describe and analyze what the main differencesbetween the clothing markets affecting a Lindex audience in Sweden and Norway are. Wehave …
Rekryterares uppfattning om åttiotalister
Abstract The topic ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The …
Konsumentpåverkan genom bakgrundsmusik
Abstract The topic ?The effects of music in the supermarket on consumer behavior, sales, and customer state of mind? was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The …
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… a bankruptcy would be inevitable. Then it happened, something unexpected, a consumer rebellion arose. A local salesman, named Mats Genberg, created Facebook group, "Coop sucks fat! Sell Scanian milk in Sweden." The Facebook group quickly gained many members. The complaint …
When in the process of buying a product based high effort behavior, the consumer needs information to decide on which product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it …
… it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you. The …
