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en jämförande studie mellan sport- och bygghandeln
… this study aims to bring new knowledge to the DIY branch for improved consumer and product handling. A second related issue this work addresses is the need to move the moldings from their anonymous placement in the lumberyard to a more attractive placement inside the DIY-store …
en empirisk studie genomförd med en kvalitativ metod
… the most increasing production of all organic provisions. The Swedish consumers value provision production that have a reduced impact on the environment and further protects the wellness of animals and plants (Jordbruksverket, 2010). Today, the organic egg production composes …
… the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the …
en studie om atmosfärens påverkan på konsumenter i modebranschen
… shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological …
En fallstudie om hur företag med hjälp av design kan skapa mervärde till konsumenten i produktutvecklingen
… They must succeed with delivering an increased value and an experience for the consumer to be able to survive. The Swedish company’s have become better in the design area, the higher standards the consumer’s demands forces the company to invest more in design. New products can’t …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today’s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values. Recent years, the …
… 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual …
… mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We …
… retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects …
Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older …
… busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… attitude. A negative attitude, may lead to difficult decision making for the consumer whether he or she should make that purchase or or go to a competitor. There are two purposes of this thesis. The first is to explore what general factors create irritation and the second is to …
The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the …
