173 uppsatser · sida 4 av 12
… from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of …
… requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a store's selection of brands and range selection plays a significant role in order to communicate a message that attracts the intended audience.It …
… never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its …
- och det mervärde det skapar
… målorienterad shopping, nöjesshopping, livsstil och mervärde Abstract The consumers in this thesis shows a variety of behavioral acts when it comes to how they are affected by the store concept. The store experiences are many and varied between the consumers. Different types of …
… and completed by interviews with farmers, animal health inspectors and consumers. The results showed us that the KRAV certificated farms used only loose housing barns and that the cattle were allowed a pasturetime of five months, or more, in one year. Our interviews with the …
… and completed by interviews with farmers, animal health inspectors and consumers. The results showed us that the KRAV certificated farms used only loose housing barns and that the cattle were allowed a pasturetime of five months, or more, in one year. Our interviews with the …
… the information search process, and further understand the complex issue of consumer behavior. The contributions of the study are threefold. First and foremost, the implications of the study can be used to enhance pricing practices and thereby increase the profitability of the …
Omgivande påverkansfaktorer på svenska snusares attityder
The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out …
Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to …
En studie om hur knapphet påverkar köpbeteendet
Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to …
utmaningar, möjligheter och problem
… questions has constantly been: ?How can we (companies) stay relevant and catch consumers attention even though them being more informed and skeptic then ever before?? Here we have found that gamification may be a relevant and interesting tool in capturing the attention of …
… on three different sources of data; sales data, in-store observations and consumer interviews. The results show that adding interactivity in digital signage at shelf is not affecting consumers in any noticeable way compared to non-interactive screens. Though, the general effects …
… starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown. This paper contributes to the insufficient research within the area of retouching by investigating the effects of …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer’s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee. Method: To …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three …
