173 uppsatser · sida 5 av 12
milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion
… apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the …
… For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing …
… this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried …
… of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages …
Konsumentbeteende handlar om när, varför, hur och var människor gör ett inköp av en vissprodukt. Konsumenternas demografiska profiler är ett viktigt område inomkonsumentbeteende. När det kommer till frågan om shopping så förknippas ordet i stort settmed kvinnor. Samtidigt …
We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an …
inom kunskapsområdet konsumtion och ekonomi i Hem- och konsumentkunskap
… source of information for understanding the rights and responsibilities as a consumer. Students also considered that any individual and the state are those with the greatest responsibility to conserve the earth´s resources. Students interests in consumption and economy was low …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were …
… the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing’s …
En produkt lever inte för alltid. Behovet av ständig förnyelse försvinner aldrig. Många produkter misslyckas på grund av att säljaren inte förstår målmarknadens köpbeteende. Syftet med denna uppsats var att skapa en förståelse för vad som påverkar företags vilja att köpa nya …
Träffsäkerheten i analytikers prognoser
… and heavy industry. The study shows the most exceptional optimism in consumer goods/services and IT/telecom.
This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could …
… the product and post purchase behavior. Observational studies show that many consumers purchase clothes without following the steps that exists in many classic models about the buying decision process.This study clarifies the extent of the contemporary woman's buying decision …
… want to keep up they need to stop seeing how things used to be and look ahead. Consumers' behavior has changed and the company must change their offer so both women and men return to the stores. It is important that the stores directs to the male and female customers and create …
