Magisteruppsats
Packaging - Its Role within Brand Management
- Brand management
- Food packaging
- Brand building
- FMCG companies
- Management of enterprises
- Företagsledning
- Management
- Business and Economics
Sammanfattning
The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.
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