148 uppsatser · sida 1 av 10
En omvärldsanalys på svenska företags strategiska kommunikation
… costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted …
Om språket som medel för påverkan
… is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… is a good way to get in touch with the customers. Both Borka and BayIcon use a strategic way of working with communication, which emphasizes that communication is created in a dialog between the customer and the company. The biggest difference between WJOS and Borka and BayIcon …
En studie av internkommunikationen vid Sveriges Lantbruksuniversitet
… structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are: What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing …
????-En empirisk studie av svenskt respektive amerikanskt bistånd
… costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive. The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the …
Optimerad internkommunikation
… organizations within the branch of service business. All respondents work in strategic positions. We want to emphasize how organizations with structural differences adjust their communication efforts in order to, as good as possible, optimize their internal communication. As a …
vilka faktorer leder till en lyckad strategiimplementering?
The purpose of this essay is to compare a theoretical strategic process model with the strategic work in a Swedish bank. The reason of the comparison was to identify which key success factors that is essential in strategic implementation processes. To make this study feasible …
Järvadialogen som kommunikationsinsats
… has been brewing in these areas for some time. Järvadialogen is the name of a communication program connected to the housing restoration in the area of Husby, which is a part of Järvafältet, and functions as a promotional and informational dialogue between residents in the area …
En komparativ studie i vinstdrivande företag och ideella organisationers varuma?rkesarbete pa? sociala medier
… thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit …
… and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company’s …
Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
… how, Stockholm’s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter …
… evaluation of their work. The case study’s theoretical background consists of Strategic Communication, which for structure's sake is divided into sub-categories, Public Relations and Organizational Communication, Internal Communication, External Communication and Evaluation. The …
This thesis explores strategic communication management within the non-profit sector. Communication models need to be adapted to the specific sector as different sectors require different approaches of strategic communication management. In the spring of 2013, the non-profit …
