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Title: Relationship building and management ? Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer …
… en uttalad Yield Management strategi emedan det andra hotellet har en Customer Relationship Management strategi. Det sistnämnda hotellet fyller funktionen som referensobjekt till Yield Management. Customer Relationship Management valdes som en referensram eftersom denna teori är …
erfarenheter av två trädplanteringsprojekt i Helsingborg
… of meaning. When a person attributes deep meanings to a specific tree, a relationship between the person and the tree is created. To avoid conflicts between users and planners, increased awareness is required of how important individual trees may be to a person. The objective of …
a case study of Swedish large-scale farms
… possible scale induced costs reductions in terms of machinery and labour. The relationship between farm size and efficiency, profitability and productivity has been extensively researched. However, the previous literature is indecisive in terms of this relationship, presenting …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we …
Titel: Investera i dina kunder med hjälp av Key Account Management Bakgrund: För företag på dagens högt konkurrerande och ständigt föränderliga marknad krävs en väl strukturerad planläggning och nya metoder för långsiktig överlevnad. Den traditionella marknadsföringen flyttar …
We describe in this work - how the commercial real-estate companies build relationships with their tenants. We describe also how the tenants experience these relationships with the real-estate companies. This work acts about relationships and its build-upp and conserving. The …
En undersökning av Enterprise Risk Management och dess relation till företags kreditbetyg
… information a company’s credit rating reflect but no study has examined the relationship between Enterprise Risk Management (ERM) and a company’s credit rating. This relationship is important to examine because an efficient risk management like ERM enables companies to organize …
En studie av styrning i interorganisatoriska samarbeten
Background: Despite the time and money invested in relationships with other companies, it is a fact that many of them fail. Considering this, remarkably little research has been done regarding how inter-organisational relationships are controlled, given that control can function …
… Lf = Länsförsäkringarna, Rm= Relationsmarknadsföring, Crm= Customer relationship management, Rm-tåget= Relationsmarknadsföringståget, E-CRM= Electronic customer relationship management, Kundnöjdhet, Kundrelationer, Kundlojalitet
… In order to attain efficiency and productivity, such inter-organisational relationships need to be governed and controlled. However, studies have shown that inadequate control is one of the main reasons for why inter-organisational relationships fail. One of the means that can …
… between companies move beyond the single transaction into more long-term relationships the consequences of a company's control system become more complex. The aim of this paper is to provide an understanding of how intra- and inter-organizational control and work practices …
Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus …
… Vi baserar våra teorier utifrån litteraturområdena; marketing management, relationship marketing och service management. Inom litteraturområdet marketing management utgår vi från grundläggande värdekedjeteorier. Därefter utökar vi området med teorier bland annat avseende …
Stiftelserna som bildades ur de forna löntagarfonderna
… are heavily driven by two foundations. We find indications about a positive relationship between performance and economic competency, internal resources dedicated to portfolio management, as well as good evaluation methods. The relationship between performance and the number of …
