405 uppsatser · sida 5 av 27
Värdet av kriskommunikation och mediehantering
… of their routines regarding product recalls at product defects. The relationships between ICA and the media have shown improvements, which has resulted in ICA percieve the media coverage as balanced, true and fair.
The purpose of this paper is to investigate the relationship between Earnings Management (EM) and certain characteristics of management forecasts, among a sample of Swedish listed companies. The forecast characteristics studied are: 1) Forecast venue: How explicitly is the …
En studie om sambandet mellan CRM-system och företagsprestation
Title: Register now and stay in touch ? a study about the relationship between CRM-system and business performance. Purpose: The purpose with the study is to identify if there is a positive relationship between CRM-system and business performance in Swedish multinational …
This study investigates the relationship strategies the group Forest Stewardship Council (FSC) certification holder has with the forest owners. The (FSC) standard enables an organization to manage a group of forest management units under a single certificate, a process referred …
… Statoil AB. Empirin analyserades sedan med hjälp av teorier om Customer Relationship Management, relationsmarknadsföring samt lojalitet och lönsamhet. Slutsatser: Enligt vår analys är sambandet mellan kundkort och lojalitet starkt, medan relationen mellan lojalitet och lönsamhet …
… authorities define their performance indicators and measure them up in relationship to the goals. Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik Handledare/Supervisor: Gyllberg, Henrick Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The …
? en fallstudie av modeföretaget ”Alfa”
… A case study has been performed on a Swedish fashion company emphasizing the relationship between the company’s upper level management and their retail store operations in order to describe, analyze and classify the prevailing management control mechanisms. The paper presents an …
<em>Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?</em>
… forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in building long term relationships with their customers. Best of Breed and ERP-based are two types of CRM …
Problem discussion: Long-term supplier relationships have become more common. Hence, supplier evaluation is a critical activity for many companies. However, making a relevant supplier evaluation is time consuming. Therefore, it is important to decide which of the suppliers to …
… of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions. Unionen is embracing branding activities but due to the recent merger that …
En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök
In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and …
En litteraturstudie av behavioural finance
… Sara Frännlid and Helena Ramstedt Tutor: Jim Andersén Title: Internet, relationships and loyalty ? Best praCtice foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be …
Best practice för bankmarknaden
… Sara Frännlid and Helena Ramstedt Tutor: Jim Andersén Title: Internet, relationships and loyalty ? Best praCtice foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be …
En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook
… verksamhet för att hantera sina kundrelationer kan kallas för CRM (Customer Relationship Management). CRM kan beskrivas som företagets strategiska relationsmarknadsföring. Vidare kan CRM vidareutvecklas till att även omfatta aktiviteter på sociala nätverksplatser och kallas då …
… empirical material, theoretical knowledge concerning after market, customer relationship management and change work has been obtained. These sources have worked as the foundation in the creation of an action plan how to improve MSMS usage, and when After Market’s gains from CRM …
