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Möjliga kombinatoriska effekter inom bilindustrin
A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al …
… for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an …
hur kommuner använder sig av livsstilsmarknadsföring och platsmarknadsföring som differentieringsmetoder
… worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are; What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed …
Ett världsarvs påverkan på marknadsföringen av en destination
… an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the …
Social Media Marketing
… of marketing: product, price, promotion (i.e communication and marketing), and place (distribuation), and lastly 7 steps in creating an effective social media communication platform e.g developing a current communication platform and maintaining active participation which …
En studie i kommuners marknadsföring mot företag
… of the companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this. The …
… and one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city does it. By using discourse analysis and institutional theory, this essay …
En studie om effektiv marknadsföring
… The purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The …
… nyanser. Teoretiska perspektiv: Undersökningen utgår från modellen Levels of Place Marketing av Kotler et al. (1993). och Linds teori om regionala förändringsledare och produktiva växtkulturer (2002). Dessa kompletteras med annan forskning inom området. Empiri: Empirin består av …
… and implement a relationship marketing culture that puts the user in first place and encourages cooperation with each other and other professions. The library staff was not familiar with relationship marketing and to begin with they have to discuss what a relation is and what …
… four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel agencies took over a large part of the market. The …
This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö …
En fallstudie av reklambyråer
… within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective. This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has …
En fallstudie av Broby bibliotek
… The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of …
Ett effektivt verktyg för folkbibliotek?
… though, when sensory experience is somewhat subjective and the library is a place for everyone.
