151 uppsatser · sida 1 av 11
? en jämförande studie av Försvarsmaktens rekryteringsannonser
ABSTRACT Title: The defend of the picture ” a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret” en jämförande studie av Försvarsmaktens rekryteringsannonser Number of pages: 35 Author: Greta Simonsson Tutor: Mats Lind Course: Media and …
En studie om annonsers effekt på konsumenter
Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily …
… a survey that was conducted on 52 college students regarding their opinions on advertisement received to the mobile phone. The questionnaire survey focused on what college students think of advertising to the mobile phone and what attitude they have towards it. The thoughts …
En retorisk och semiotisk analys av fyra reklamfilmer för skönhetsprodukter.
… beautiful will never be good enough: a rethoric and semiotic analysis of four advertisements for beauty products. Because of the medias central role in peoples lives in the modern society we today live in, they have become a reference in peoples processes of making sence of …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less …
Ideal och värden i sportdrycksreklam
The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be …
… is to examine the librarian discourses that can be identified in the job advertisements of today, to examine how the discourses differ and also how these discourses might influence the librarian profession and its status. The method of investigation is a qualitative analysis of …
en studie om unga mäns självpresentationer på dejtingsajten Spray Date
… was to identify implicit norms and ideals for masculinity in young men’s advertisements on the on-line dating site Spray Date. Questions: How do the men present themselves on Spray Date and what do they accentuate in their advertisements? What kind of relationship do the men …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements. Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article …
… how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional communication medias still remain …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… communication and by creating a discrepancy between a well-known brand’s advertisement and brand scheme, which is already established in customers? minds, is one way to be different. Two factors that influence how consumers understand incongruent communication are involvement …
Reklamgenreutveckling under 1900-talet
The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different …
En deskriptiv studie av regleringen kring TV-reklam i Sverige och Italien
… to reach the same results concerning the protecting of our public from bad advertisement. Material/Methods: I’ve been reading laws concerning marketing. I started out my research from different commissions from EU. Then I found the equivalent laws to those commissions in both …
Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm
… attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the …
… become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will …
