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en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a …
… done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The …
En kvantitativ inneha?llsanalys av manlighetsideal i reklamannonser för manliga skönhetsprodukter under 2000-talet
… has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Cafe? during the years 2003-2012. Conclusion: The result of the study suggests that the representation of men was not versatile, many of the …
… amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper’s credibility have not previously been investigated.I have researched how the …
En studie ur ett tidsrelaterat perspektiv
Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from …
… the Department of Visual Arts, which included two information folders andone advertisement. The purpose of the campaign was to promote both the undergraduate and postgraduatecourses offered within the department.
… of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The …
… applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement. The project also contains a …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it …
? en studie av fem guldäggsbelönade annonser
In this thesis, high quality adverts are examined from the perspective of the advertisement contest Guldägget. The study discusses award-winning advertisement, both in terms of content and design, according to Guldägget’s jury members, industry experts and various theorists …
älskar, älskar inte..Älskar!
… of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby …
när ska miljön få en reklampaus?
… was to investigate energy consumption and carbon dioxide emissions from an advertisement broadcasted on the radio or the television or distributed through press. The object was to calculate the amount of carbon dioxide emissions per individual receiver of an advertisement in …
Undersökning av perioden 1971 ? 2007 inom Landstinget i Jönköpings län
… question by analysing the significance of terms reproduced by employers in advertisements between 1971 and 2007. Our survey concerns 93 advertisements and two interviews with knowledgeable authorities on personnel administration in the county council of Jönköping municipality …
situationen i Sverige
… what theorganisations thought and by analysing data that was collected from advertisements whichwere found on www.blocket.se during the month of January. The results of theadvertisements were among others that there was no difference in gender of the dogs(p=0,165), that purebred …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising …
