151 uppsatser · sida 3 av 11
A study on the effect of customer generated ratings in advertising
… the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… are frequently used, especially in the Folkpartiet spots. Key words: political advertisement, commercials, advertising strategies, negative advertising, issue, image, rhetorical analysis, semiotics, rhetoric, videostyle, communication, EU-election
Arbetsgruppens normer och balans mellan arbete och privatliv
This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark …
En retorisk-semiologisk analys av antirökreklam
This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark …
En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen
The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in …
Annonsbilden ur ett genusperspektiv
Syfte: Syftet med denna uppsats är att undersöka om det finns skillnader i hur män och kvinnor påverkas av annonsbilder. Ser män och kvinnor i generation Y samma saker i annonsbilden, eller finns här olikheter som påverkar deras syn på annonsbilden. Metodik: Uppsatsen är …
En studie om framställningen av kvinnor och män i reklam för skönhetsprodukter
… Title: See me, buy me ? A study of how women and men are exposed in commercial advertisements for beauty products Author: Annelie Eliasson University: University of Halmstad Course: Media and Communication Term: Spring 2013 Supervisor: Ebba Sundin Examiner: Ingegerd Rydin …
… involved, on the outcome of advertising creativity. An experiment with two advertisements - one defined as more creative and one as less creative - was undertaken and outcomes in terms of signaling effects and the third-person effect was measured in order to gain a profound …
En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm
… well as how such a connection can be utilized in the development of creative advertisement as part of a brand’s construction. Through an instrumental case study, aiming to analyze a specific case in order to discern more general questions within an area of study, Head and …
Manipulation till att välja en specifik kulör på plastpåse
Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal …
Varför inte?
… are active as project manager in Värmland and Närkes counties. Sixteen job advertisements were studied, including eight searched a project manager in the construction industry and eight in the events industry. We wanted using the job advertisements to study which education, work …
… ad-blocking software and compare them to theopinions of companies using online advertisement. Our research show that young generations use adblockingsoftware to a high degree, and they see it as their right to use it. The attitude among the usersregarding advertising and …
En kvantitativ studie om PR och reklams relativa effektivitet
… tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? …
Om värdet av kampanjsajter för besökare och annonsörer
… websites are a growing Internet based type of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both public …
En kompletterande syn på advertising- och brand equity.
… both media- and advertising businesses. The results show that both brands and advertisement execution can create positive effects for the medium. Those effects, however, differ from each other. While the brand affects the rational monetary valuation of the medium, the …
