151 uppsatser · sida 5 av 11
En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar
… has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that …
Innehållsanalys av Spendrups reklamkampanj
… relates and attracts to. For instance the segment known as viewers? favourite advertisements should be amusing, exciting and contains surprising moments.These adverts should be full of warm feelings, comprise well chosen characters and dare to be different. These are all …
Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the …
… the older consumers more than formal sources, since there are only few apparel advertisements with older models. The shopping pattern differed among the subgroups; the socially active are the wealthiest segment and if more stores with appealing apparel are provided they will …
… of negative publicity on its category and finally the synergies between advertisement and negative publicity. The study shows that brand strength moderates the effect of negativ publicity. Strong brands might, under certain circumstances, even gain from being exposed to negative …
Kvinnliga lagidrottare i heteronormativitetens gränsland
… ball, ice hockey, bandy and volleyball. The interviewees were found through advertisements and through a so called snowball method. Results: When it comes to treatment by team mates, leaders and coaches, three main themes are apparent in the interviewees? narratives: 1) …
En bra idé?
… does creativity have on advertising? * What are differences between prized advertisements and those that have not won any prizes? * What opinion does the public have on creative advertising? Theory and previous research: The theoretical foundation of this essay is based on …
- en kvantitativ studie om vilka yrken som representeras mest respektive minst i facktidskriften DIK-forum
… two years of DIK-forum. Totally there were 818 articles, news items and vacant advertisements that made the central point of this study. By these materials have we studied the representation of the occupational groups to find out if there were any over- and/or under represented …
en studie om Redaktionell PR
… by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need …
En kvantitativ undersökning av källor till lokala nyheter i lokaltidningar
… releases, which is less than we thought it would be. News with its origin in advertisements was less often found. News with its origin in the reporters own ideas deal with various subjects. A text that is written on the basis of a press release on the other hand is often about …
hur skapar mottagare mening kring kändisar i reklam?
… celebrities. Celebrities draw attention to themselves and by appearing in an advertisement they fulfill it’s objective wich is to make people watch and be, directly or indirectly, affected by it.
En studie om bostadsannonsernas utveckling i tid och rum
Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle …
En studie om relationen mellan sändare och mottagare i platsannonser
… system technician wanted" A study of the relationship between two parts in job advertisements". The purpose of this study is to describe the linguistics of job advertisements. The focus is on discursive practice and how the relation between employer and the proposed employee is …
En analys av <em>The Coca-Cola Company's</em> marknadsföringshistoria ur ett moderniseringsperspektiv
… The examination is based on an analysis of six significant photo- and TV advertisements, two from each theme. The research is based on profound literature studies combined with studies of visual culture. With the work of this essay, we have come to the conclusion that The …
hur vet kommunikatören vad som skall väljas?
… The second aim is to test whether this metric can find any differences in the advertisements or publicity efficiency. Method The main study that the paper leads to is an experiment that examines how two different groups is affected by the promotional and advertising materials …
