Konstens influenser i dagens reklam
En kvalitativ studie av reklambilder och konstverk
ReklamKonstReklambilderKonstverkPerspektivåtergivningMotivTeknikerBekantgörandeFrämmandegörandeBudskapstyperDialogisk analysBildredigeringFotoVisuell kommunikationHondaChevroletScrabbleMcDonaldsRamoramaCïtroen TotalBjörn Gustafsson.
AbstractTitle: Art influences in today´s advertisingimages ? A qualitative study of advertisingimages and work of artNumber of pages: 46Author: Sanna OlssonTutor: Else NygrenCourse: Media and Communication Science CPeriod: Autumn 2009University: Division of Media and Communication, Uppsala UniversityPurpose: The purpose with this composition is to analyse how art has influenced todays advertising images, to see wich influences that can be descovered.Method/Material: Since this is an imageanalys the main material has been consisted of advertising images, a total of seven. In addition, art images have been used as comparative material. The advertising images have been strategically selected, however they are modern and aestetically appealing. A number of questions have been formulated wich is the basis of the analys.Main results: Primarily the study found that art has influenced today?s advertisingimages in different ways. Especially the emotionell and spiritual part has been captured in today?s adertisingimages in ways that could only come from art. The depth and spirit in the image is a way to reach out to the recipients on a much deeper level. This is exactly what art was all about. Advertising is no longer only informative and plane, it is almost in some ways similair to art. Keywords: advertising, advertisingimage, work of art, imageanalysis, art, message, marketing, perspective, messagetypes, tecniques, motifs, photograph, digital photograph, image editing, acquaintance-making, external-making, humor, irony, visual commmunication, Honda, Chevrolet, McDonalds, Ramorama, Scrabble, Björn Gustafsson, Citroën Total.