En resa för ett träd
En hermeneutisk studie om attityder till klimatkompensering av flygresor
The purpose of this paper is to examine the attitudes and willingness towards climate compensation in air travel. The study discuss if people feel a personal responsibility about the environment. Earlier research shows that tourists are positive towards climate compensation, but in reality very few use this service. The main question is: Which are the reasons for travellers not to use climate compensation? The used methodology is qualitative and based on ten interviews with people who have travelled by air one or several times since January 2007, when the service was first established. The interviews were then analyzed from a hermeneutical perspective to obtain an understanding for how the respondents perceive the human impact on the environment. This perception leads to their standpoint towards climate compensation. Their standpoints are divided into five subjects: uncertainty, trust, an abstract feeling, discourages and responsibility, which are analysed against selected theories.