En analys av hur subjektspositioneringar kan påverka rekryteringsprocessen via internet
Critical Discourse AnalysisDiscourseGenderRecruitmentInternetDiscriminationDiskursKritisk diskursanalysGenusRekryteringDiskrimineringGender studiesGenusvetenskapSociologySociologiPsychologyPsykologiSocial Sciences
The purpose of this thesis was to study descriptions of companies on their webpages on the Internet. This was performed from a socialconstructionist point of view with focus being on subject positionings and gender. A critical discourse analysis was carried out on two texts from the webpages of two organizations on the Internet. Using the three dimensional model for critical discourse analysis by Fairclough, the discourses and subject positionings that the texts included could be revealed. The purpose of this thesis was also to point out the importance of the use of language in recruiting personnel and to hopefully encourage organizations to put effort into text production to avoid discrimination. In this early stage of the recruitment process there is the risk of unintentional discrimination and by pointing this out a greater consciousness regarding the production of text can be reached. The two texts studied in this analysis represented public and private sector. The analysis revealed that both texts were conventional and thereby reproduce the current order of discourse, which in turn may contribute to the gender segregation in the labour market.