Inledning: Som svar p? den l?nga traditionen av mejerikonsumtion producerar varum?rket Oatly alternativa produkter framst?llda p? havre (Oatly, u.?). I ett samh?lle som k?nnetecknas med h?rd konkurrens mellan f?retag och ett marknadsf?ringsklimat med medvetna och kr?vande konsumenter ?r det sv?rt att sticka ut och positionera sig (Hamzah et al, 2014). Oatly anser sig vara en drivande akt?r (Oatly, u.?) i debatten kring mejeriprodukters klimatp?verkan och har en m?ls?ttning att f?r?ndra beteenden i syfte att minska konsumtion av dessa produkter.

Hägglunds Drives in Mellansel, Sweden, manufacture radial piston hydraulic motors foremostwithin applications in the industry. These motors have several sliding contacts, one of these, isthe contact between piston ring and cylinder bore. The radial piston hydraulic motors advantageis to produce high torque in very low rotation velocity, this result in that the maximum slidingvelocity between piston ring and cylinder bore, during the whole stroke, is very low. Theconsequence of this low sliding velocity is that the contact between piston ring and cylinderbore, during the whole stroke, is bound to the boundary lubrication regime. This result in, thatthe piston ring is exposed to wear, thus affect the service life of the complete hydraulic motor.To minimize wear of piston ring, it is essential to determine the oil film thickness between thepiston ring and cylinder bore.

En av Ring P1:s ambitioner är att låta svenska folket få en röst i etern och i den offentliga debatten. Men är det verkligen svenska folkets röst som hörs i Ring P1? Vem är det egentligen som ringer in?.

BakgrundGenom livet a?r bero?ring betydelsefullt fo?r ma?nniskans va?lbefinnande. Vid bero?ring frisa?tts hormonet oxytocin som bland annat bidrar till sa?nkning av blodtryck och puls. Att fa? bero?ring i vardagen kan vara en sja?lvklarhet fo?r vissa men ju a?ldre en person blir desto fler ma?nniskor i dess na?rhet fo?rsvinner.

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

Genom att la?sa tidigare forskning om Generation Y, inneha?llsmarknadsfo?ring och om sociala medier under uppsatsprocessen fo?ra?ndrades problemsta?llningen succesivt, i enlighet med en abduktiv forskningsansats. Studiens fokus utvecklades fra?n att underso?ka alternativa marknadsfo?ringsmetoder vid marknadsfo?ring mot Generation Y till att omfatta pa? vilken social medieplattform Generation Y a?r mest mottaglig fo?r inneha?llsbaserad marknadsfo?ring.Syftet med denna studie a?r att hja?lpa fo?retag vars ma?lgrupp a?r Generation Y att rikta sin inneha?llsmarknadsfo?ring i ra?tt kanaler och pa? detta sa?tt spara tid och pengar. Fo?r att uppfylla syftet och besvara studiens problem samlades empirisk data in genom en webbaserad, kvantitativ enka?tunderso?kning som genomfo?rdes av totalt 301 respondenter, alla tillho?rande Generation Y.

The public transport network in Täby commune consists currently of two types of bus line of whichboth belong to the category of feeder lines. The first type terminates at Danderyds sjukhus and feedsto the subway whereas the second type terminates at Täby centrum and feeds to Roslagsbanan, asuburban narrow-gauge railway system in northern Stockholm. The trunk bus line that connectsgreater parts of the commune with Danderyd is the ring line 604 and goes both clockwise (604H) andcounterclockwise (604V). The main negative aspect of this structure is the complicity in incorporatingit timetable-wise with other bus lines that share the same route, such as through Enebyberg.The goal of this project is to investigate the possibilities of splitting ring line 604 and connecting theends to two different bus routes that terminate at Täby centrum today. Apart from easing thecoordination with other bus lines through Enebyberg, the extension also creates new directconnections from various areas in Täby to Danderyds sjukhus.

A peripherally inserted central catheter (PICC line) is a catheter that is inserted through a peripheral vein in the arm and then on to a central vein in the chest. It is used to give injections and infusions and to take blood samples of patients who need treatment for longer periods.The aim of this study was to investigate nurses' perceived knowledge of the care and use of PICC line in wards where PICC line does not occur daily. The aim was also to investigate if the nurses expressed a need and wished for more knowledge to be able to use PICC line, and if PICC line is not used investigate the cause of that.The study was of a descriptive design with quantitative approach. An online survey was answered by 40 nurses from five wards at a university hospital in central Sweden.A large number of the nurses who responded to the survey reported that they lacked knowledge of the care and use of PICC line. Despite this, three-quarters of the nurses usually use PICC line at the infusion / injection / blood tests on patients with PICC line, if they are cared for in their ward.

The wide distribution range of our boreal pine (Pinus sylvestris L.) provides a great variation in growing conditions and climate/weather factors that influence the wood development of the trees. A great number of extensive studies have been conducted over the years in order to clarify growth trends of this and other species over more or less wide-ranging areas. In this thesis effects of weather factors were instead compared between different forest stands from the about same geographical location. The effects of precipitation, temperature and frost on the year ring characteristics of pine were studied in the research forest of Svartberget Vindeln, in northern Sweden. The stands differed in site index and silvicultural treatment; fertile ? high stem density, fertile ? low stem density, poor ? high stem density and poor ? low stem density.

Insamlingsorganisationer anses ha flera anledningar till att efterstra?va la?ngsiktiga och lo?nsamma relationer med fo?retag. Att tilla?mpa relationsmarknadsfo?ring kan vara ett sa?tt att uppna? detta. Forskningen om relationsmarknadsfo?ring i kontexten av insamlingsorganisationer a?r da?remot begra?nsad.

Studiens syfte a?r att belysa och fo?rklara de brister som relationsmarknadsfo?ring genom relationsskapande event kan inneba?ra. Detta fo?r att komplettera teorin och ge o?kad fo?rsta?else. Teorin inleds med relationsmarknadsfo?ring, dess bakgrund, nyckelbegrepp och motiv.

Denna uppsats handlar om hur artisterna Håkan Hellström och Ken Ring konstruerar diskurser kring maskuliniteten i sina musiktexter. Utifrån poststrukturalistiskt influerad teori kring feminism och maskulinitet görs en komparativ närläsning som bildar en tematiskt uppbyggd studie. Utifrån det för artisterna gemensamma temat utanförskap visar studien att utanförskapet hos Ken Ring är relaterat till en känsla av maktlöshet. Denna kompenserar Ken genom att konstruera maskulina diskurser med ett överdrivet anspråk på det som den europeiska kulturen förknippar med maskulinitet och genus. Detta kan kontrasteras mot Håkan Hellström som i sitt utanförskap konstruerar maskulina diskurser där ?omanlighet? och ett kärleks- och sexualitetsbegrepp där ?jaget? blir könsmässigt tvetydligt, står i fokus.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

I denna studie underso?ks vilken inverkan kulturskillnader har pa? kunskapso?verfo?ringsprocessen o?ver nationsgra?nser i mindre svenska fo?retag. Detta go?rs genom en fallstudie av det svenska elektronikfo?retaget CrossControl, som nyligen startat en fabrik i Malaysia. Efter att ha observerat att det finns viss problematik med att bli ett multinationellt fo?retag sa? sa?g vi ett behov av att underso?ka om na?gra av de ma?nga hinder som finns vad ga?ller kunskapso?verfo?ring kan kopplas till kulturella skillnader.