There is a change happening in the Swedish market of commerce. Studies indicate that the trend of the last decades; that external shopping centres are more attractive than centres of commerce, is about to turn. It is predicted that the centre of commerce will be the most attractive in the future.No matter how the market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these characteristics are called "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the determinants of attractiveness and b) each determinants' influence on customer satisfaction.

Forskning har visat att vilken typ av kontorsmiljö ett företag har påverkar medarbetarnas välmående och arbetstillfredsställelse. Det har även påvisats ett samband mellan arbetstillfredsställelse och de anställdas produktivitet. Syftet med denna studie är att öka förståelsen för hur införandet av ett aktivitetsbaserat kontor kan upplevas av de berörda medarbetarna och hur de upplever att deras arbetssätt, arbetstillfredsställelse och produktivitet förändrats. I aktivitetsbaserade kontor är alla arbetsplatser gemensamma och medarbetarna väljer arbetsplats beroende på typ av arbetsuppgift. Studien är utförd på ett stort industriföretag i Västsverige som infört aktivitetsbaserat arbetssätt.

Background: Earlier studies show that nurses work environment is a factor that may affect the quality in nursing care negatively. Other factors are: number of employees, working hours, work structure and planning and working relationships between colleagues. Work relationships are particularly important for nurses as they can affect patient safety. Nurses are prone to stressrelated illnesses and high stress levels prove to have a negative affect on the quality of nursing care. To develop and assure the quality demands effort from every employee.

Due to stress, the workplace is a setting where actions of health promotion are of great importance in the perspective of public health. Stress is caused by heavy workload, low control of organizing their tasks and lack of support from colleagues and supervisors. This can lead to cardiovascular disease, depression and insomnia. Due to the health problems that this causes, it is important to examine how senior immigration offices perceive their psychosocial work environment.The aim of this thesis is to examine how the senior immigration offices at the Migration Board perceive their psychosocial work environment. The study is based on a qualitative approach with deductive content analysis and the data has therefore been collected through interviewing six people based on a semi-structured interview guide.The result has shown that the senior immigration offices are pleased with their work environment and that their workload is constantly changing.

Känslan av att man alltid ska vara produktiv är medfödd hos oss människor. Att få de anställda att vara motiverade och därmed prestera bra på arbetet är något som blivit en utmaning för arbetsgivarna, eftersom många arbetstagare numera söker arbetstillfredsställelse på andra sätt än bara genom det faktum att man får lön för mödan. För att undersöka huruvida arbetsmotivationen skiljer sig beroende på kön, tjänst och arbetslivserfarenhet genomfördes en enkätundersökning på ett medelstort svenskt företag. Enkäten innehöll fem frågeområden som tillsammans mäter arbetsmotivation. Deltagare var 64 anställda, varav 48 män och 16 kvinnor.

Approximately one third of all patients in primary care have a psychosocial component to their illness that requires adequate professional treatment. However, primary care is insufficiently prepared for these patients. The aim of this case-study was to evaluate a pilot project in primary care offering psychotherapy as a treatment alternative. The data collected includes 1) data from 352 referred patients regarding demographics, diagnosis, treatment duration and pre- and post health status, 2) a patient-satisfaction questionnaire and 3) interviews with six therapists and five medical doctors. The treated patients improved significantly and showed a high degree of satisfaction.

Syftet med studien var att undersöka om anställdas arbetsmotivation och arbetsrelaterad identitet påverkades av kön och utbildningsnivå. Studien genomfördes genom att anställda på ett industriföretag i Gävleborg fick besvara en enkät. De mätinstrument som användes var Basic Need Satisfaction at Work Scale som mäter arbetsmotivation (autonomi, kompetens, samhörighet) och tre delmått för att mäta organisations-, professions- och arbetsgruppsidentitet. Totalt deltog 88 personer i undersökningen. Resultatet visade att det förelåg signifikanta skillnader i autonomi och kompetens relaterat till utbildningsnivå samt i professionsidentitet relaterat till utbildningsnivå.

SammanfattningSyftet med studien var att undersöka den arbetspsykologiska vinsten i form av kontroll, stress och arbetstillfredsställelse av en utbildningsinsats med skiftlagsutveckling. En enkätundersökning genomfördes på ett stort industriföretag i Mellansverige. Totalt 65 personer svarade på enkäten, indelade i de som deltagit (experimentgrupp) och de som inte deltagit (kontrollgrupp) i utbildningen. Resultatet visade att experimentgruppen jämfört med kontrollgruppen skattade sin kontroll över arbetshastigheten högre. Likaså ansåg sig experimentgruppen bättre kunna förutsäga resultatet av sina beslut i arbetet än kontrollgruppen.

The thesis is aiming to investigate what happens in the customer-service worker interaction when the service worker is wearing religious attributes. In order to operationalize this the Muslim head scarf, hijab, is chosen as stimuli. Reviewing previous research and theory in this field, it is clear that people have a preference for people that they perceive to be like themselves, this is referred to as homophily. Further on, the study investigates the ethnicity dimension of the service worker customer interaction. Theoretical areas of attractiveness and color are also investigated.

Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet.

The purpose of this diagnostic master thesis is to examine the motivation of the individuals working in a specific section at Sony Ericsson BGNMVNL. In order to do this, we will distinguish motivational and de-motivational factors that influence the individuals? in their work. Further, we also have the aim of giving recommendations on how to act on these outcomes in order to improve the motivation in BGNMVNL. Our thesis is a diagnostic study in which data is collected by qualitative face-to-face interviews and observations with selected individuals at Sony Ericsson.

This Master Thesis within Marketing and Strategy investigates the values customers perceive within the Real Estate market in the inner City of Stockholm. The dependent variable is customer satisfaction, and it could be explained by 1) the feeling of light and uniqueness of the apartment, 2) that the apartment is of a satisfying size, 3) the address of the apartment, 4) and the economics, the common areas of the building, and the bidding process. The feeling of light and uniqueness, combined with the number of square meters, and the monthly fee of the apartment, are also identified as the price driven functions of this market. A quantitative method is used to investigate the market, where 107 apartment buyers completed a survey..

The purpose of this study is to examine what professionals tell about stress, rewards, impact and treatment in the professional treatment with young sexual offenders. Eleven qualitative interviews of half-structured design brought up results about the professional role in the treatment process. During the interviews the professionals described which methods of treatment they work with. We examined the methods through literature research, which was added to the study whit the purpose of strengthening the interview data. The professionals consider their work important and meaningful and they feel safe in their working role.

The modern beauty market is concentrated with intense competition where cosmetic brands fight to stay on top. A popular method in order to gain sales and increase margins is to influence existing customers to buy more with the use of suggestive selling. The purpose of this paper, was to further examine the different effects of suggestive selling with the use of complementary versus non- complementary goods in the form of customer satisfaction, customer view of the service encounter, as well as success in sales. In addition, the influence of the customer's purchase amount on the tendency to buy an extra product in a suggestive selling situation was examined. The study was conducted through the use of a field experiment with the support of surveys in 'The Body Shop'.

In today's society, more and more people traveling with transports such as trains and buses. With this type of travel it often exists waiting at stations that in many cases perceives as negative. Previous research demonstrates that distraction can get people to experience the waiting as less negative. This paper aims to examine how waiting can be affected by distraction, and if it is possible to use a second type of waiting as a distraction. The authors have chosen to focus on travelers who are waiting.